Manager of Communications Platforms and Digital Projects

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Full Time Management Gainesville, FL, US

Job Purpose

The Manager of Communications Platforms & Digital Projects is a key member of the Communications team responsible for managing the implementation, administration, and ongoing optimization of all digital systems that support CROM’s communications performance, communication effectiveness, and brand consistency. This role ensures that the Communications team and company as a whole has the modern tools, data, and digital infrastructure needed to support lead generation, business development, internal communication, and long-term communications growth.

While the position collaborates closely with essential departments (Field Operations, HR, Safety, Engineering, Business Development, and IT, etc), it remains firmly rooted in the Communications department, with all priorities aligned to communications objectives and overseen by the head of Communications.

Communications Technology Strategy & Ownership

• Manage the evaluation, implementation, administration, and optimization of communications-related digital platforms, including CRM systems, communications automation tools, proposal/bid platforms, digital asset management (DAM), intranet/communication tools, and analytics systems.
• Maintain and execute a coordinated communications technology roadmap that supports brand visibility, lead generation, campaign efficiency, and communications ROI.
• Ensure all digital systems integrate effectively with communications workflows, performance reporting, and content strategy.
• Develop and maintain scalable processes, governance standards, and best practices for technology use within the Communications team.
• Deliver onboarding, training, documentation, and support for communications technology platforms.

Cross-Department Digital Collaboration (In Support of Communications Goals)

• Partner with internal departments to understand workflows that intersect with Communications (e.g., CRM use, proposal development, communications, field documentation).
• Coordinate cross-functional digital initiatives where communications platforms impact broader operational efficiency or communication.
• Coordinate with Business Development on CRM usage, lead tracking, and reporting structures that support communications strategy.
• Ensure all systems and projects reinforce brand consistency and support CROM’s communication standards.

Communications Performance, Analytics & ROI Tracking

• Develop and maintain measurement frameworks for platform adoption, engagement, and ROI.
• Manage communications analytics integrations, dashboards, and data accuracy across all systems.
• Provide insights and recommendations to the head of Communications to guide strategic decision-making.
• Leverage data to optimize campaigns, digital assets, communication platforms, and communications processes.
• Collaborate closely with head of Communications on all aspects of website strategy and evolution.
• Manage backend integrations, analytics configuration, SEO-related technical elements, and vendor relationships.
• Ensure the website aligns with the larger communications technology ecosystem and supports campaign performance.
• Support technical troubleshooting as needed (without owning day-to-day content creation or design).
• Coordinate vendor evaluations and RFP processes, support budget alignment and contract negotiations for communications platforms.
• Manage ongoing vendor relationships to ensure performance, platform reliability, and continuous improvement.
• Partner with IT on technical integrations, security, and data privacy while…