Manager, Data & Analytics | Univ. of Florida

## Manager, Data & Analytics | Univ. of Florida Apply:
Gainesville, FL:
Full time:
Posted Yesterday:
R
** ABOUT LEGENDS GLOBAL
** Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.  With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow.

The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.  
* About the Role
* The Manager, Data & Analytics will develop knowledge, shape customer journeys by segments, and build a data-driven strategy to increase overall revenue and fan engagement for the Ben Hill Griffin Stadium transformation project. This role will analyze, propose, and lead the development of CRM initiatives, support the implementation of business intelligence tools, and set up data visualization reporting.  
* About the Project
* The University of Florida is undertaking a transformational renovation of Ben Hill Griffin Stadium from 2027 through 2030, with Legends Global engaged to lead sales execution tied to premium seating, hospitality experiences, and long-term revenue strategy. This role partners closely with Florida Athletics and internal Legends stakeholders to align project milestones, product strategy, and commercial outcomes in a high-visibility collegiate environment.

** WHAT YOU’LL DO (KEY RESPONSIBILITIES)
*** Serve as a strategic analytics partner to sales and marketing teams, delivering insights that directly inform revenue strategy and business decisions
* Translate business objectives into analytical frameworks, identifying key drivers of revenue performance across acquisition, conversion, retention, and pricing
* Lead the implementation, adoption, and ongoing optimization of standardized sales performance and analytics solutions across properties, ensuring consistent reporting, actionable insights, and alignment with business objectives.
* Own and optimize the CRM ecosystem, ensuring it is configured to effectively support ticket sales initiatives
* Design and manage lead flow and lifecycle processes, including lead capture, routing, assignment, and progression through defined pipeline stages
* Drive CRM adoption and usage across sales and marketing teams, establishing best practices for data entry, call logging, and opportunity management
* Maintain and enforce data governance standards, ensuring accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments
* Collaborate with marketing to execute targeted campaigns, building and managing audience segments based on behavior, engagement, and lifecycle stage, and supporting campaign setup and performance tracking
* Analyze fan behavior and customer data to identify opportunities for audience segmentation, targeting, and personalized engagement strategies
* Support revenue planning initiatives, including forecasting, pricing strategy, inventory optimization, and segment projections
* Deliver data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and overall sales performance
* Partner with Florida and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and…