SR DIR, Communications

Job No: 538068

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Executive/Director/Management

Department:  - SCM-STRATEGIC COMM & MARKETING

Classification

Title:

SR DIR, Communications

Classification

Minimum Requirements:

Master's degree in an appropriate area and six years of relevant experience; or a bachelor's degree in an appropriate area and eight years of relevant experience.

Works with the SCM team, faculty, and university leadership to plan and direct long‑range communications strategies that support university priorities.

• Develop, implement and assess integrated communications strategies to enhance the image and reputation of UF nationally and globally.
• Translate institutional strategies into integrated communications and public relations objectives and facilitate the development of the institution's communications plan.
• Implement integrated communications plans for strategic initiatives ensuring they are synergistic with branding efforts and uphold the integrity of the university's reputation.
• Collaborate with faculty and staff to develop communications plans and formulate strategies for guiding university‑wide content creation operations.
• Monitor media coverage, evaluate the success of communications strategies, analyze media reports and recommend improvements for future endeavors.
• Meet with college and unit leaders to identify media and public relations opportunities where SCM can provide support and/or resources to aid in the elevation and promotion of goals, services, missions, etc.
• Develop measures to ensure goals are achieved and utilize these measures to provide feedback and recommendations for changes.
• Manage the team that executes the university's long‑range communications plans in coordination with communications and marketing colleagues from across the enterprise.
• Direct and oversee proactive content creation and strategy, media relations and internal senior communications.
• Guide the team in fostering relationships with key constituents, internal clients, and the media to enhance awareness of UF's programs, services, and resources.
• Lead collaborative development and execution of communications plans.
• Establish and monitor staff performance and developmental goals, assign accountabilities, set objectives, determine priorities and conduct performance reviews.
• Identify, create, and support opportunities for team members to develop stories and work on projects that provide professional growth while furthering UF's strategic objectives.
• Promote a culture of high performance and continuous improvement that values learning and commitment to quality.
• Direct and supervise workflow, assigning stories, press releases and other projects.
• Identify and share industry trends and best practices.
• Oversee efficient and effective use of the team's budget.

$120k - $145k commensurate with education and experience.

Master's degree in an appropriate area and six years of relevant experience; or a bachelor's degree in an appropriate area and eight years of relevant experience.

• Minimum of 7-10 years of experience in higher education marketing and communications with a 5+ years leading and mentoring teams.
• Strong creative leader with ability to bring abstract thoughts/ideas to fruition while maintaining a perspective on the intention of the strategic objectives.
• Exceptional knowledge of communications strategy and management, concepts and practices.
• Exceptional written and verbal communication skills.
• Experience developing communications strategies and setting priorities.
• Working knowledge of state and federal government relations.
• Special expertise in print and online publications and production.
• Ability to deliver high quality work in a high‑volume, multiple‑project environment.
• Effective leadership, interpersonal and team collaboration skills; must build good working relationships with staff, leaders, external stakeholders and the media.

To be considered, upload your letter of interest, CV/resume, and list of 3 professional references with current…