Marketing Assistant; Part-time

Tailwind Group is a top twenty owner and manager of off‑campus student housing, committed to fostering an exceptional workplace culture and recruiting passionate talent. We invite you to join our team.

Job Type
:
Part‑time

Position Title
:
Marketing Assistant

Location
:
Quarters Gainesville, Gainesville, FL

Job Summary
:
The Marketing Assistant enhances our online presence and promotes our property through engaging photo and video content across all social media platforms. The role also supports outreach marketing to attract new residents and elevate the property within the local community.

Quarters Gainesville is a unique housing community with 251 units and 920 beds, designed for University of Florida students.

This part‑time position works a variable schedule, not to exceed 29.5 hours per week. Rotating nights and weekends are required. Compensation: $14.00 per hour plus bonus potential.

Submit a portfolio and/or examples of your creative and social media experience to m. Applications without work examples will not be considered.

• Produce high‑quality photo and video content for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Participate in a monthly marketing meeting with the Digital Marketing Specialist.
• Assist with new leasing efforts and other office operations as directed by management.

• High school diploma or equivalent.
• Working towards a degree in Marketing, Communications, or a related field is preferred.

• Proficiency in using social media platforms such as Instagram, Facebook, and Tik Tok.
• Experience with editing apps such as Cap Cut, Canva, and Adobe Lightroom is strongly preferred.
• Strong photography, videography, and editing skills.
• Availability to work a minimum of 12 hours a week between 8:00 am–7:00 pm Monday through Friday, with occasional nights and weekends.
• Availability on the last Friday of the month for a meeting with the Digital Marketing Specialist.

To learn more about our core values, mission, and vision, visit

This position is not eligible for Visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.