Sales Director

Sales Director – The Master's Lawn & Pest

Join our team at The Master's Lawn & Pest! For over 20 years, we have proudly served homes and businesses with expert lawn and landscape services. Our team of certified, experienced professionals is passionate about creating and maintaining beautiful outdoor spaces.

Our mission is to continually grow professional team members that exceed our client's expectations. We believe that by investing in the growth and well‑being of our staff, they will provide our clients with a consistent and quality service.

As the Sales Director, you are responsible for leading, coaching, and holding accountable our sales team including account managers, outside sales reps, and inside sales reps across both Gainesville and St. Augustine. Reporting to the Integrator, you will drive revenue growth, refine sales processes, and ensure our team is actively pursuing new business while cultivating lasting relationships.

• Lead weekly team sales meetings known as Level‑10 (L10) Meetings, ensuring issues are solved, performance is reviewed, and the team is aligned on goals.
• Onboard and train new account managers and sales reps using TMLP’s playbook and systems.
• Conduct monthly 1:1s with each sales team member focused on accountability, encouragement, and development.
• Participate as a member of the company’s leadership team in the weekly Leadership L10 and quarterly off‑site planning meetings.
• Promote a culture of ownership, accountability, and continuous improvement within the sales team.
• Fill gaps on the sales team to ensure the organization exceeds its sales goals.
• Own team‑wide sales goals across residential, commercial, lawn care, pest control, irrigation, and landscape services.
• Oversee lead management, pipeline movement, and proposal accuracy.
• Support sales reps in closing large, strategic, or complex sales opportunities.
• Reinforce the importance of pursuing “Most Wanted” commercial target clients.
• Manage team scorecards and ensure CRM data (e.g., Aspire or Single Ops) is accurate and up to date.
• Track key metrics like proposal dollars presented, close rates, revenue per rep, and average job size.
• Review pending proposals weekly and coach reps on follow‑up strategies.
• Work with the Integrator to set quarterly sales goals and rocks.
• Coordinate with operations leaders to ensure smooth handoff of sold work and proper scheduling.
• Provide marketing with feedback on lead quality and conversion trends.
• Partner with leadership to identify new market opportunities and support community involvement.

• 3+ years of experience in sales leadership (landscape, pest control, irrigation, or home services preferred)
• Contractor sales experience strongly preferred
• Proven ability to lead and develop a team in a fast‑paced, growth‑focused environment
• Strong understanding of the full sales cycle from prospecting to proposal to close
• Excellent communication, problem‑solving, and team‑building skills
• High comfort level with CRM systems, Google Workspace, and reporting dashboards
• Self‑motivated, proactive, and results‑driven
• Valid driver’s license and clean driving record

• 5+ years of total experience in the green industry, contractor services, or B2C sales
• At least 2 years in a leadership or management role
• Proficiency with Aspire, Single Ops, or similar CRM/sales tracking tools
• Bachelor’s degree preferred, but not required

• Competitive base salary with bonus for exceeding sales goals
• Paid time off (PTO) and paid holidays
• Health insurance
• IRA with 3% company match
• Life insurance
• Company vehicle
• Ongoing training and professional development
• Growth opportunities within a growing, team‑oriented company

This job description is intended to outline the general responsibilities and qualifications for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to meet the goals of the company.

• Mid‑Senior level

• Full‑time

• Sales and Business Development

• Consumer Services

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