Senior Director of Development & Marketing

Senior Director of Development & Marketing

Reports to:

Executive Director

Location:

Gainesville, GA (Hybrid)

Posted:
December 30, 2025

The Humane Society of Northeast Georgia (HSNEGA) seeks a dynamic and revenue-focused Senior Director of Development & Marketing. This senior leader will drive the organization’s philanthropic engine, with a primary mandate to expand corporate sponsor ships, major gifts, and donor stewardship. You will lead the intersection of fundraising and storytelling, managing a team to ensure our mission is funded and our message is heard.

We are looking for an innovator who moves beyond traditional fundraising to build sustainable, data-driven relationships with our community, leveraging modern CRM strategies and high-touch personal engagement.

• Aggressive Prospecting:
  Execute a robust moves management strategy. Conduct a high volume of prospect calls weekly (KPI target: 10+ daily) to cultivate new relationships and re-engage lapsed donors.
• Corporate Partnerships:
  Lead the outreach for event sponsor ships and annual corporate partners. During event seasons, drive a targeted campaign of daily outreach to secure revenue goals.

• Legacy & Planned Giving:
  Spearhead the "Legacy of Love" program, identifying estate gift prospects and ensuring the accurate recognition of endowment and legacy gifts.

• Tech-Enabled Donor Journeys:
  Oversee the integrity of the CRM (Bloomerang). Transform data into action by utilizing "hotlists" for direct mail and creating automated task workflows for donor thank-you calls and touchpoints.
• Rapid Response Stewardship:
  Monitor incoming donations daily. Ensure all $500+ donors receive personal, signed acknowledgment letters and phone calls within 48 hours.
• Grant Oversight:
  Facilitate weekly strategy meetings with the Grant Writer. Specific goals include the submission of at least three (3) major grants per month and identifying cross-departmental opportunities for funding.

• Mentorship & Management:
  Conduct bi-weekly 1:1s with the Event Manager and Marketing Specialist to review KPIs, professional development, and project roadblocks.
• Cross-Departmental
  
  Collaboration:
  
  Lead weekly departmental team meetings to align marketing deliverables with fundraising goals.
• Executive Reporting:
  Prepare and present comprehensive development reports (pipeline progress, marketing KPIs, event revenue) for the Executive Director, Resource Development Committee, and the Board of Directors.

• Public Representation:
  Serve as the face of HSNEGA at key community networking events, including weekly Rotary meetings and monthly Chamber of Commerce "Business After Hours" events.
• Marketing Oversight:
  Rigorous evaluation of marketing deliverables (graphics, emails, promotional content) to ensure they effectively support fundraising calls-to-action.
• Internal Communication:
  Participate in staff huddles, rotating team members to share development wins, ensuring the entire shelter staff feels connected to fundraising success.

• Data-Driven storytelling:
  The ability to translate "State of the Shelter" statistics into compelling donor narratives for newsletters and board presentations.
• Omnichannel Stewardship:
  Experience leveraging video messages, text-to-give platforms, and social media retargeting to complement traditional phone/mail outreach.
• Community-Centric Fundraising: A philosophy that prioritizes building community trust and reciprocal relationships over purely transactional donation requests.

• Bachelor’s degree in Non-Profit Management, Business, Marketing, or related field.
• 5+ years of experience in fundraising, with a proven track record of securing major gifts and sponsor ships.
• Proficiency in CRM software (Bloomerang preferred) and donor research tools (Direct Mail Experience Preferred).
• Experience with Canva or similar design coordination tools.
• Strong public speaking skills and ability to engage with high-net-worth individuals and corporate leaders.

• Exc…