General Manager

General Manager at Livestock Nutrition Center LLC

Livestock Nutrition Center specializes in blending customized rations, supplements and premixes to meet the specific nutritional needs of Livestock Producer's operations. We understand that management, performance objectives and feeding practices can be vastly different between operations, and that these differences dictate specific nutritional or formulation requirements. Our experienced sales staff and nutritionist will work with the Producer to design a feeding program that is specific to their operation.

Our Mission is to add value to the suppliers and end users in the feed ingredient supply chain through distribution, processing and service.

Our focus is to provide customized feeding programs, nutritional products, and expert service to livestock producers that promote their long-term success and profitability.

The General Manager will have the accountability to drive revenue and operating profitability growth across designated LNC facilities. This individual will be responsible for leading the location sales team and facilities managers while working with the assigned merchandising team to grow all product class volumes & gross profit in their region. The General Manager will communicate directly with the Operating Board to discuss regional business environment trends, local competitor behaviors, customer growth targets, and volume & gross profit drivers.

The General Manager is the decision maker for in‑region activity related to the customer sales process, customer experience needs, and sales enablement activities. The General Manager will work with the VP Sale & Nutrition to align on sales best practices and lead business growth through nutrition. The General Manager will work with the VP HDN Strategic Products to align on market, channel, and sales activities to grow the designated range of HDN products in each region.

The General Manager will work with the VP Operations to drive a coordinated sales‑to‑execution strategy to maximize effectiveness balancing service & operating cost aligned to the LNC Principles of Management. The General Manager will work with the VP Supply Chain to balance ingredient pipeline risk, identify market areas for straights growth, and drive connectivity between our in‑region Sales & Merchandising teams growing opportunities across the straights, premix, & blend business with shared customers.

• Sales Leadership and Revenue Growth
  • Lead the regional sales team to increase business growth by strengthening relationships with our customer base, maximizing sales, increasing market share, seizing new opportunities, generating revenue, and increasing customer & employee satisfaction.
  • Utilize Salesforce platform to monitor sales metrics and opportunities within the sales area as well as mentor and motivate the regional sales team to utilize Salesforce CRM and CPQ platforms to keep accurate records of all sales activities and manage the sales pipeline.
  • Lead with nutrition by engaging the Nutrition Teams to make them an integral part of the local sales team by including them into all local sales activities and utilizing their skillset in the counselor sales approach.
  • Advocate LNC’s HDN program to grow market share of range cubes, loose mineral, tubs (protein and mineral), blocks, and any other LNC or custom products.
  • Drive the continued use of Sales Enablement best practices, tools, and technologies around the Counselor Salesperson approach, Salesforce CRM/CPQ, and general sales SOPs.
  • Work with the Regional Product & Dealer Managers to evaluate product & channel opportunities to grow revenue and market share in targeted areas.
  • Foster collaboration between the sales & merchandising teams to explore market opportunities to grow total gross profit across premixes, straights, and blends.
  • Coordinate and monitor the daily sales activity to effectively drive volume and gross profit to exceed budgetary goals.
  • Work with the Sales and Nutrition teams to build location specific business plans through the S&OP and budgeting process.
  • Evaluate market activity of…