Product Associate, B2C

OPEN Healthcare is a CLIA-certified clinical laboratory delivering high-quality, reliable, and affordable testing with accurate, rapid results. Through our consumer brands, Allrange Kit and Allrange Wellness, we bring that laboratory capability directly to customers. Learn more aboutOHUS at

This role is ideal for someone passionate about consumer healthcare products and turning market insight into launches that reach real customers
. As our Product Associate
, you will support the Associate Product Manager in ensuring the success of our B2C diagnostic products, from concept through launch and growth, while learning how product, operations, e-commerce, IT, and regulatory compliance work together in a laboratory-backed consumer business.

• Support product development and launch by preparing product briefs and requirement summaries, and coordinating design, packaging, and positioning inputs.
• Gather clinical and medical insights (test indications, panel content, turnaround) with the lab and medical advisors to inform positioning and messaging.
• Turn customer feedback, reviews, support tickets, and sales data into product insights and roadmap inputs.
• Conduct competitive analysis (test menus, pricing, turnaround time, channels, positioning) and maintain a living competitor tracker.
• Support market research and opportunity sizing for new panels, channels, and partnerships.
• Support pricing work: competitor benchmarking, cost-of-goods and unit-economics models, margin and promotion-headroom analysis, and bundle or subscription modeling.
• Prepare FAQs, internal training materials, and enablement content for sales and customer service.

• Build and maintain launch plans, timelines, and checklists across marketing, creative, lab operations, customer service, QMS, and fulfillment, and track open items to closure.
• Track the order-to-result journey (order, shipment, specimen return, lab processing, result delivery), monitor cycle times, and flag bottlenecks. This is also how you build a working understanding of the laboratory business.
• Track kit supply chain status: inventory, components, packaging, and labeling.
• Support marketplace and fulfillment operations: inbound shipments, inventory and replenishment, listing issues, account health, and fees and reimbursements.
• Serve as day-to-day contact for fulfillment partners (receiving, kit assembly, order fulfillment, returns), reconcile inventory across records, and elevate service issues.
• Maintain product pages, pricing, FAQs, and listings on consumer websites and marketplaces, and verify updates go live correctly.
• Track channel and campaign performance across the website, marketplaces, and paid media.

• Support cross-functional IT projects by documenting requirements, testing releases, and logging issues.
• Assist with administering product, order, and customer data systems, including the physician-ordering and consultation workflows (testing, data QA, issue tracking).

• Prepare and submit product, labeling, and marketing materials for QMS and regulatory review, track review status, and keep records of approvals.
• Implement approved changes only; no content is published before approval.
• Follow HIPAA and company privacy policies, and elevate questions or concerns.

• Prepare presentations, reports, and dashboards for management reviews and strategic planning.
• Support additional projects as business needs require.

• Bachelor’s degree preferred in Business, Marketing, Biology, Public Health, or a related field of study, or equivalent work experience
• Minimum of 0 to 2 years of experience in product management,…