Optical Retail Manager

Base pay range

$18.00/hr - $25.00/hr

The major responsibility of the Retail Optical Manager is to drive profitable sales through exam growth and outstanding patient experience. Drive revenue, productivity, and operational processes in a positive, multi-tasking environment while modeling exemplary patient care. Develop and maintain outstanding patient, associate and doctor satisfaction through consistent retention.

• Excellent reliability as it relates to times and attendance
• Reliable means of transportation and valid driver’s license
• Ability to travel up to 30 miles from primary store
• Open availability on Saturdays and peak season
• Drive profitable store sales by fostering a patient-focused retail culture
• Prioritize exam growth on a daily, weekly, and monthly basis
• Community outreach, e.g., cornea events and blitzing
• Consistent communication with existing patients
• Creative social media marketing
• Attainment of plan sales goal and comparable store sales growth
• Proven track record of increased KPI results
• Ability to analyze the business through strong business acumen
• Positive comparable store contribution (year-on-year improvement)
• Manage gross margin in accordance with company standards
• Effectively train and develop associates to consistently provide a patient-care-focused experience
• Develop a team of administratively skilled associates to support daily operations
• Develop strong professional relationships with Doctors
• Ensure appropriate coverage and quality of Doctor hours
• Implement initiatives to increase number of exams and convert exams to sales
• Participate in business planning and updates
• Recruit, train, develop, and retain high-performing associates
• Utilize effective daily practice and role-playing; employee coaching through two-way communication
• Proactive manpower planning for adequate bench strength
• Ensure positive patient satisfaction as measured by retention and survey responses
• Ensure stores are merchandised to standards (planogram execution, signage, cleanliness, housekeeping)
• Ensure professional presentation of associates
• Deliver high-quality service through accurate measurements, pricing, POS entry, and realistic service-delivery time quotes
• Maintain “Ready when promised” timelines; monitor remake/return rates
• Follow up with customers on purchases
• Maximize Managed Vision Care relationships and sales opportunities
• Timely implementation of approved marketing programs and promotions
• Execute store procedures for safety, maintenance, and housekeeping

• Optical knowledge or licensed (minimum 2 years optical experience)
• Proven track record of sales growth with accountability for results (minimum 3 years sales experience)
• Demonstrated ability to deliver an outstanding experience with patient conversion of at least 80%
• Experience in retail or customer service with measurable results
• Ability to present and implement decisive, creative solutions to opportunities to grow the business
• Effective communication to meet/exceed patient expectations
• Foster positive, results-oriented relationships with associates and doctors
• Strong store merchandising and attention to detail
• Ability to manage priorities with adaptability and flexibility
• Willingness to take calculated risks
• Attention to detail and follow-up
• Ability to multi-task and delegate to maximize patient interaction
• Computer experience preferred

Bachelor’s degree or comparable experience in retail operations (minimum 3 years optical retail experience)

The incumbent or successful candidate must meet the position requirements above to perform the essential functions of this position. The Company will make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions.

• Mid-Senior level

• Full-time

• Sales and Business Development

• Staffing and Recruiting

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