Head of Sales

Brimar Industries is seeking an experienced Head of Sales to lead and scale our omni‑channel sales organization. The ideal candidate is a strategic leader with a proven track record of building high‑performance sales teams, including SDR, inside sales, and account‑based selling functions, while also growing revenue through indirect channels such as distributors, Amazon, and regional resellers.

You will be a key driver in Brimar’s growth strategy, focused on maximizing the monetization of our existing funnel, improving engagement with high‑value prospects and customers, and increasing revenue across all sales channels.

• Build, develop, and lead a scalable sales organization across SDR, Inside Sales, and Account‑Based Selling.
• Partner closely with Marketing and Customer Success to optimize lead‑to‑revenue conversion and customer retention.

• Recruit, train, and mentor SDRs tasked with demand generation using Brimar’s extensive prospect database.
• Build and manage an Inside Sales team focused on qualifying and closing inbound RFQs.
• Establish a robust account management strategy to grow existing customer relationships into repeat, high‑value engagements.

• Develop and execute strategy for indirect sales including:
• Distributors and reseller networks
• Lead Brimar’s Amazon strategy across Vendor Central, Seller Central, and FBA (Fulfilled by Amazon), and collaborate with external Amazon agency partners to execute daily operations and performance management.
• Regional reseller reps and value‑added partners
• Optimize partner programs, pricing models, and performance metrics to drive indirect channel growth.

• Drive pipeline growth, forecasting accuracy, and quota attainment across all teams.
• Implement best‑in‑class CRM and sales enablement processes and tools.
• Use data and analytics to continuously improve sales effectiveness and customer engagement.

• 10+ years of experience in B2B sales leadership roles, including building and scaling omni‑channel sales organizations.
• Demonstrated success in developing SDR and Inside Sales teams from the ground up.
• Proven experience with account‑based selling and customer lifecycle expansion.
• Strong understanding of indirect sales models including distributors, eCommerce platforms (Amazon), and reseller relationships.
• Ability to work onsite full‑time in Garfield, NJ.
• Excellent communication, coaching, and cross‑functional collaboration skills.

• Experience in industrial safety, signage, traffic control, or related industries.
• Familiarity with Hubspot or similar CRM platforms.
• Experience scaling sales organizations in growth‑stage or transformation‑focused companies.

• Be part of a company with a powerful e‑commerce foundation and significant untapped sales potential.
• Join a leadership team committed to growth, innovation, and customer impact.
• Make a real difference in helping customers solve important safety and compliance challenges.