Product Manager – Steel Fencing - Mission Critical

Department:
Product & Brand

Reports To:

VP/General Manager - Fence FLSA Status:
Exempt

Location:

Garland, TX / Hybrid OVERVIEW

Fortress Building Products is seeking a dynamic Product Manager to join our Product & Brand team. This role will be responsible for building and sustaining strong product categories, meeting market demands, and providing long‑term financial success for the assigned product categories. The Product Manager will interface and have direct involvement with multiple disciplines including Sales, Marketing, Product Innovations, Global Logistics, Manufacturing, Inventory Management, and Executive Leadership.

The ideal candidate will be a detail‑oriented individual with a high mechanical aptitude and market‑focused view on profitable growth through proper product messaging, positioning, pricing, and training.

OUR PURPOSE

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction. Compete as a Team – We foster collaboration and teamwork, knowing we win together. Innovate with Purpose – We create bold, lasting solutions that make a real impact. Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop product positioning and messaging that differentiates products in the market utilizing the Fortress Development Plan process.
• Develop the strategy and manage marketing programs that drive demand for assigned products.
• Coordinate with Marketing and Innovations to develop and launch technical resources such as, but not limited to, displays, installation instructions, packaging, website, product guides, literature, press releases, e‑blasts, videos, mailers, promotions, etc. are completed and distributed.
• Optimize product market pricing and margin management with continuous cost maintenance and margin analysis to develop, communicate, and manage pricing plans consistent with company strategic plans.
• Communicate the value proposition of the products to the sales team and customers and develop sales tools to support the selling process.
• Create, coordinate, and conduct regular product training at all levels of the sales channel and internal teams.
• Develop in‑depth technical expertise in the products, their uses, and applications. Serve as the resident expert for Fence products, including full understanding of the competitive landscape and opportunities.
• Responsible for maximizing commercialization opportunities of each product line from ideation to product launch.
• Develop and update annually a 1‑year product plan.
• In conjunction with the Supply Chain team, oversee product inventory management from a demand perspective and communicate frequently to assure in stock positions of all products.
• Conduct product life cycle management analysis including market assessments and recommend product development enhancements and additions for product category expansion and profitability of the assigned product categories.
• Be the packaging authority for all assigned items, including packaging improvements to address market needs, and manage creation of new product packaging.
• Coordinate with factories as the primary authority for product costing, specifications, packaging, and communication of demand requirements.
• Attend industry events and work trade shows as applicable.

SUPERVISORY RESPONSIBILITIES:

• None

COMPETENCIES:

Achievement Focus – Sets and achieves challenging goals;…