Conversion Rate Optimization; CRO Specialist

Conversion Rate Optimization (CRO) Specialist - Full Time

Join to apply for the Conversion Rate Optimization (CRO) Specialist - Full Time role at Agri Supply. This role offers competitive compensation based on your skills and experience. Talk with your recruiter to learn more.

$70,000.00/yr - $86,000.00/yr

• Our hours – we close at 5 pm.
• We are closed on Sundays.
• Insurance – multiple Health Plans to choose from, company‑paid life insurance for you and immediate family.
• We offer medical, dental, vision, life, accident, cancer coverages as well as short‑term disability, call‑a‑doctor and more!
• Paid time off, holiday pay and possible overtime opportunities.
• Two retirement plan options with company match.
• Tuition assistance program.
• Referral bonuses and so much more.
• This position can be in office or fully remote.

• Conduct in‑depth analysis of user behavior using tools like Google Analytics, heatmaps, session recordings, and surveys to identify friction points and opportunities for improvement.
• Formulate data‑backed hypotheses and prioritize them for testing based on potential impact (using methodologies such as PIE or ICE).
• Design, build, execute, and monitor rigorous A/B and multivariate tests on platforms such as Optimizely and VWO.
• Collaborate with UX/UI designers, copywriters, and front‑end developers to ensure accurate and timely deployment of test variations.
• Analyze test results for statistical significance, communicate clear actionable findings, and document learnings to guide future strategy across the organization.
• Focus on improving key conversion funnels, including product pages, checkout flow, sign‑up forms, and lead‑generation assets.
• Keep up‑to‑date with industry best practices, new CRO tools, and digital marketing trends.
• Accountable for monitoring data reliability – monitor data feeds, troubleshoot issues, and document processes.
• Monitor website traffic and customer reviews to gauge responses to site updates; inspect and upload customer product reviews.
• Team up with our SEO specialists to increase online presence. Schedule and communicate intensive site maintenance as needed.
• Analyze, identify root cause, troubleshoot, and resolve production technical issues; interpret trends to proactively address problems.
• Retrieve, service, or work with customer service personnel to resolve complaints, product reviews, and information supplied through the website.
• Monitor e‑commerce performance and explore testing, tuning, and optimization strategies with site design and usability.
• Collaborate with internal departments, external vendors, and third‑party partners to interpret e‑commerce data and report meaningful health metrics.
• Perform any other duties assigned by management.

• 2+ years of hands‑on experience in a dedicated CRO, digital analyst, or e‑commerce optimization role.
• Bachelor’s degree in Marketing, Business, Statistics, or a related field (or equivalent practical experience).
• Expert‑level knowledge of web analytics software such as Google Analytics 4 or Adobe Analytics.
• Strong proficiency in using and managing A/B testing platforms (e.g., Optimizely, VWO, Adobe Target).
• Excellent ability to interpret complex data, understand statistical significance, and translate quantitative and qualitative insights into actionable recommendations.
• Excellent verbal and written communication skills for articulating technical concepts and test results to non‑technical stakeholders.

• Reasonable accommodations may be explored to enable individuals with disabilities to perform the essential functions.
• EEO Employer.

Seniority level: Entry level

Employment type: Full‑time

Job function: Information Technology

Industries: Retail

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