Web Analytics Analyst

Web Analytics Analyst

Location:

Vertu House, Gateshead

Working Pattern:
Hybrid

Salary:
Competitive, dependent on experience

• Lead on Google Analytics reporting, insight development, governance and self‑serve support.
• Manage multiple Google Analytics accounts and profiles, ensuring accurate and actionable data.
• Maintain and develop Google Tag Manager, including tags, pixels and container governance across all front-end websites.
• Implement tagging across web properties aligned to KPIs, goals and marketing strategy.
• Build, develop and maintain data models, automated data processes and insightful dashboards.
• Provide actionable insights on marketing campaigns, channels and promotions.
• Support CRO and A/B testing with analytics, recommendations and performance evaluation.
• Create clear, actionable dashboards for the Digital Marketing and Marketing Leadership teams.
• Oversee digital marketing briefs into the Insight & Analytics team, ensuring outputs align with objectives.
• Act as the marketing lead for web data governance, documentation and definition.
• Recommend website performance improvements and support testing initiatives.
• Deliver insight and dashboards for third‑party lead generation and support marketplace performance activity.

• Proven experience working with GA4 to create meaningful marketing insight.
• Strong working knowledge of Google Tag Manager and web tracking implementation.
• Experience developing analytical insight for digital marketing teams in an online retail or similar environment.
• Skilled at summarising complex marketing data into clear, actionable insights for stakeholders.
• Competent in data visualisation tools (e.g., Power BI, Looker Studio).
• Experience working with Google Big Query is highly advantageous.
• Confident working with complex datasets and building dashboards, reports and attribution models.
• Excellent communication skills, with the ability to manage expectations and build stakeholder trust.
• A strong customer‑focused mindset and high digital marketing acumen.

We are proud to invest more in our colleagues’ personal development than any other motor retailer. If successful, you can look forward to comprehensive ongoing training and a clear path for progression, along with:

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving cashback and discounts
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension Plan
• Enhanced Maternity & Paternity
• Hybrid working

If your application is successful, you’ll be required to complete our standard pre-employment checks, including employment references, address verification, credit history and a criminal record check.

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