Head of Sales

This is a fantastic organisation delivering outstanding results for schools and changing lives!

Our client provides high-quality educational technology solutions that improve outcomes for schools, educators, and students. They are a collaborative, values-driven organisation where everyone takes responsibility for their impact. They are curious, knowledgeable, and committed to making a meaningful difference. As they continue to grow, their ambition is to be recognised as a trusted, long-term partner to the education sector, delivering programmes that enable every child to reach their potential.

As Head of Sales, you will lead the strategic and operational delivery of our client’s sales function. Reporting directly to the Managing Director, you will be accountable for building a high-performing sales team and delivering sustainable new business growth.

You will work closely with Marketing, Operations, Customer Success, and Senior Leadership to ensure that the team’s sales approach is aligned with the company’s mission, values, and commercial goals.

This is a hands-on leadership role for someone who enjoys being close to the detail, developing people, and driving consistent performance.

• A salary of £60,000 (Depending on Experience)
• A performance related bonus of £25,000 (uncapped)

• Own and deliver sales targets, forecasts, and pipeline performance.
• Maintain clear visibility of pipeline health, conversion rates, and deal quality.
• Lead on strategic partnerships, including Multi Academy Trusts and Local Authorities.
• Use data and insight to drive continuous improvement.
• Establish clear standards for sales activity, qualification, and follow-up.

• Lead, coach, and develop a team of Sales Consultants.
• Build a high-performance, values-led culture.
• Set clear expectations and performance measures.
• Design and deliver structured onboarding, training, and development programmes.
• Conduct regular 1:1s, call listening, reviews, and performance check-ins.
• Build confidence, skill, and accountability across the team.
• Drive acquisition of new schools and MATs.
• Embed consultative, needs-led selling approaches.
• Work closely with Marketing on lead generation and campaign follow-up.
• Ensure accurate CRM usage and reporting across the team.
• Maintain high standards of customer experience throughout the sales journey.

• Partner with Marketing, Customer Success, and Operations to optimise the customer lifecycle.
• Provide structured feedback to inform product, positioning, and proposition development.
• Collaborate with Finance and Leadership on forecasting and planning.
• Analyse pipeline, win rates, renewals risk, and market trends.
• Monitor KPIs including conversion rates, AOV, NPS, and customer satisfaction.
• Produce clear, actionable reports for senior leadership.
• Track competitor activity and emerging opportunities.

• Embed a strong customer-centric culture.
• Champion Daisy’s values across the organisation.
• Ensure consistent use of systems and processes.
• Communicate clearly and effectively across teams.
• Lead regular product, sector, and skills development sessions.
• Actively identify and develop new commercial opportunities.

A commercially minded, people-focused sales leader who enjoys building high-performing teams and delivering results. You are curious about your product and market, committed to continuous learning, and motivated by helping others succeed, while holding them to clear standards. You balance empathy with accountability. You coach, challenge, and support in equal measure. You don’t avoid difficult conversations, and you take pride in building teams that consistently perform.

• Enjoy developing people and holding them to high standards.
• Are comfortable owning revenue targets and being accountable for results.
• Use data to guide decisions and coaching.
• Lead from the front and stay close to performance.
• Build structure and process that supports growth.
• Thrive in evolving, high-growth environments.
• Take pride in building resilient, capable sales teams.

Apply now with your CV and a covering note outlining your suitability for this role. Fleet Recruitment Ltd is here to help guide you through the process and answer any questions you may have.