Head of E-Commerce

Full-time Permanent Level 6 - Executive / Mid-Level

Posted 18 Sep 2026

Organisation: Team RH

Location: Gateshead Office

Reporting to: Chief Commercial Officer

Contract: Full Time, Permanent

Team RH is a high-performance, results-driven brand built on discipline, accountability and measurable outcomes. Operating across wholesale, trade, retail B2B, direct-to-consumer (D2C), e-commerce and export markets, marketing plays a critical role in driving traffic, customer acquisition and brand growth. The Head of E-commerce owns the strategy, performance and technical development of Team RH's e-commerce channel, with full accountability for online revenue growth.

You’ll lead a multi-disciplinary team of Shopify developers, CRO specialists and data analysts, translating commercial targets into a high-performing, scalable and data-led online store. The role requires strong technical fluency in Shopify, a rigorous approach to conversion and data, and the leadership skills to build and develop a high-performing team.

You’ll report to the Chief Commercial Officer and work closely with Marketing, Paid Media, Supply Chain and Customer Service, representing e-commerce in senior leadership and commercial planning as the channel grows.

• Own the e-commerce strategy and roadmap, aligned to wider commercial and brand objectives.
• Set and be accountable for online revenue, conversion and profitability targets.
• Report to the Chief Commercial Officer on e-commerce performance, risks and opportunities.
• Build the business case for platform investment, tooling and headcount.
• Identify and prioritise growth opportunities across the D2C and e-commerce channel.
• Line-manage and develop Shopify developers, CRO specialists and data analysts.
• Set objectives, priorities and workload for each function, ensuring alignment to commercial goals.
• Coach the team on best practice, platform capability and testing methodology.
• Recruit, onboard and grow the e-commerce team as the business scales.
• Act as the primary point of escalation for e-commerce technical and performance issues.

• Own the Shopify platform roadmap, including apps, integrations and third-party tooling.
• Direct the Shopify development team on new features, site builds and technical fixes.
• Ensure site performance, reliability, security and scalability, including during peak trading.
• Oversee integrations with ERP, CRM, email and other business systems.
• Maintain technical documentation and governance of the platform's development roadmap.
• Direct the CRO specialists' testing roadmap across the site and checkout journey.
• Own the prioritisation and governance of A/B and multivariate testing.
• Optimise product pages, landing pages, navigation and checkout to improve conversion.
• Partner with the wider Marketing department to align CRO activity with campaign and traffic plans.
• Champion a test-and-learn culture across the e-commerce function.

• Direct the data analysts' reporting and insight roadmap across the e-commerce channel.
• Ensure accurate tracking, attribution and reporting infrastructure such as GA4 and Shopify analytics.
• Translate data into actionable insight and recommendations for senior leadership.
• Own customer, product and channel-level performance analysis to guide strategy.
• Ensure data integrity and governance across e-commerce systems.

• Partner with Marketing, Paid Media, Supply Chain and Customer Service to ensure a joined-up customer experience.
• Collaborate with the wider Marketing department on campaign landing pages, promotions and product launches.
• Coordinate e-commerce readiness for trade, wholesale and export activity where relevant.
• Represent…