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Marketing Category Planner

Job in Gateshead, Tyne and Wear, DH98, England, UK
Listing for: Vertu Motors plc
Full Time position
Listed on 2026-02-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Marketing Executive

We have an exciting opportunity for a Marketing Executive to join our Retail Marketing team  this role, you’ll have the opportunity to work across some of the most exciting automotive brands in the world
, including Land Rover, BMW, Nissan, Toyota, Hyundai and many more – part of a wider portfolio spanning 30 brands and over 200 dealerships
.

Working closely with the Head of Retail Marketing
, you will help translate strategy into clear, structured, and executable marketing plans. You’ll coordinate cross‑functional activity across creative, CRM, digital, channels, and dealerships to ensure campaigns land on time, on brief, and within brand guidelines
.

We’re looking for someone naturally organised, proactive, and creative – an energetic, collaborative thinker who enjoys bringing campaigns to life in a fast‑paced environment.

Key Responsibilities
Campaign, CRM & Brief Management
  • Translate Category Lead strategies into clear, actionable campaign briefs with timelines, milestones, and cross‑functional dependencies
  • Build and maintain a full category marketing calendar covering launches, promotions, seasonal peaks, OEM windows and compliance deadlines
  • Manage and align manufacturer planners to ensure activities meet brand requirements and national marketing schedules
  • Confidently navigate manufacturer portals to source campaign materials, brand guidelines and assets
  • Support new car events and rollout calls, maintaining accurate milestones, risks, approvals and dependencies
Digital, Social & Tracking
  • Contribute to organic social content planning and delivery, ensuring alignment with brand and campaign activity
  • Create and manage UTMs and QR codes to track performance and support accurate reporting across channels
Product Placement & Local Activation
  • Coordinate and distribute POS materials to dealerships, ensuring high‑quality, compliant showroom presentation
Manufacturer Compliance & Evidence Reporting
  • Complete detailed evidence reporting across multiple brands, ensuring accuracy, timely submission and full compliance
Experiential, Events & Partnerships
  • Support experiential events across key franchises, ensuring smooth execution and brand consistency
  • Act as a key link between Retail Marketing and the Central Marketing team, supporting local partnerships, outdoor activations and regional initiatives
  • Assist the Central Outdoor Events team with logistics, including vehicle organisation and striping requirements
Experience & Skills
  • Previous experience in marketing is essential
  • Proficient in the Microsoft Office suite
  • Degree preferred but not essential
  • CIM qualification desirable

We are proud to be the Motor Retailer who invests more in our colleague’s personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity & Paternity

Apply today to be considered for this role!

If your application is successful, we will need you to complete employment checks prior to starting with us. For this role, these can include us verifying your recent employment, address, credit history and criminal record check.

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