Content Specialist

As an experienced SEO content professional, you’ll create high-quality onsite and offsite content that optimises search results for our clients. Reporting into the content manager, you’ll be responsible for producing premium-standard copy that meets and exceeds client expectations, engages the intended audience, supports the content strategy and ultimately delivers strong performance for SEO.

Note:

We have a hybrid approach and work in the office 3 days a week, based near the Metro Centre in Gateshead.

Key relationships

Working closely with the team lead and your peers in the SEO Strategy and Digital PR teams, you’ll bring passion and ambition for excellent communication and tangible results.

You’ll demonstrate attention to detail in all you produce, taking full ownership for understanding the client and their needs so you can deliver to their objectives and intended audience.

Main responsibilities

• Develop SEO‑optimised content aligned with overarching SEO strategy and deadlines.
• Produce high-quality written content, optimising landing pages, blogs, informational content and content for offsite activity.
• Align your writing with a Tone of Voice (TOV) or style suitable for our clients, ensuring content created has minimal revisions and changes from internal or external teams.
• Apply feedback from clients and team members to improve content effectiveness.
• Participate in peer reviews to ensure content quality and accuracy.
• Work with senior members of the Content and SEO Strategy team to develop and create client content roadmaps.

Review and continuously improve.

• Review and edit content to maintain premium quality and agency reputation.
• Ensure error‑free content with clear and cohesive writing.
• Maintain client relationships with a client‑centric approach throughout content creation and strategies.
• Research and suggest innovative tools and methodologies to keep the agency competitive and up to date with industry trends.
• Improve search‑optimisation results.
• Perform keyword research to identify valuable search terms aligned with products and themes.
• Continuously expand personal knowledge of SEO practices.
• Train and mentor team on SEO, copywriting, content optimisation, and creation standards.

Additional Senior responsibilities:

• Own the SEO content strategy, refining and optimising it based on data‑driven insights and industry trends.
• Plan and develop content calendars that align with the SEO strategy, ensuring content is optimised for search engines and resonates with the target audience.
• Lead content strategies and account performance for clients, presenting plans and updates and providing training as necessary.
• Work closely with Client Services to keep roadmaps up to date, ensure content ideas align with client roadmaps, and facilitate approval and sign‑off from all parties involved.
• Oversee technical SEO elements by collaborating with Development and SEO Strategy teams to identify and resolve onsite SEO issues, such as internal linking, crawlability, and page structures.
• Inspire and guide learning of Content processes and wider SEO practices within the team and across the agency, creating and updating online learning resources.
• On occasion, deputise for the content lead / manager in their absence.

When you join our crew you get a platform to shine, the opportunity to work with a range of interesting clients and a passionate and talented team, as well as a competitive salary, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our monthly breakfast buffets, a range of wellbeing options, a personal development plan, and more!

Ideally you’ll have:

• A degree or equivalent experience in marketing, communications, journalism, or related field.
• Commercial knowledge:
  Good understanding of the agency model and the importance of content in marketing campaigns.
• Online media platforms:
  Sound knowledge of platforms, their audiences, and critical success factors for their use.
• SEO:
  Strong understanding of SEO and how content amplifies performance.
• English:
  Exceptional written and verbal fluency.

Ready to Make an Impact?

If you’re looking to grow your career within a dynamic digital marketing agency, we’d love to hear from you.

Apply today and take the next step in your career journey with us.