Marketing Manager

Job Advert

Salary – £35,000 - £40,000

Hours – Monday to Friday, 37.5 hours per week with flexible, hybrid working

Holiday – 23 days annual leave (excluding bank holidays) increasing by one day per each year of service (up to a maximum of 5 days)

We are TC Group, the fastest-growing top 20 accountancy firm in the UK. We’re business advisors and accountants, with over 30 years of experience we’ve honed our skills and developed our service offering to deliver a much wider range of bespoke support and advice to ambitious business owners and their businesses.

We’re seeking an energetic and proactive Marketing Manager in the Newcastle area to play a pivotal role in developing and delivering locally focused marketing activity alongside implementing central marketing initiatives, that support the Group’s growth, brand positioning, relationship building and lead generation.

Working closely with fee earners, local offices, and the Central Marketing team, you’ll ensure brand consistency and the effective delivery of communications, campaigns, and assets across your allocated offices.

This is a newly created role, giving you a rare opportunity to truly shape the position from day one. You’ll have the freedom to take ownership of your remit, bring fresh ideas to the table, and use your initiative and creativity to make a tangible impact.

You’ll build strong relationships across local offices and partner firms, becoming a trusted marketing advisor at the heart of the offices you support. With a diverse mix of local markets and a broad range of services and sector specialisms, the role offers variety.

From developing tailored local marketing approaches to supporting strategic central initiatives, you’ll have the scope to influence how marketing is executed across your allocated offices and to play a key role in elevating TC Group’s visibility and reputation.

• Produce and deliver locally relevant content, including blogs, case studies, and client facing documents
• Develop and distribute local newsletters and email campaigns
• Manage and maintain local office webpages, including team photos and updates
• Plan and deliver local events (both in person and webinars)
• Provide guidance to local offices on enhancing their Instagram content and aligning it with brand standards
• Support fee earners with the creation of pitch decks and presentations
• Identify and, where appropriate, attend local networking opportunities
• Support the adoption and effective use of FibreCRM at local office level

• Share centrally developed service line and sector campaigns at a local level
• Align local content creation with SEO recommendations provided by the Central team
• Disseminate thought leadership content across local offices and champion engagement
• Work collaboratively with the Central Marketing team on the development and rollout of local marketing playbooks

This is a hybrid role requiring a minimum of two days per week working from an office location, primarily based at one of the Newcastle office locations.

The successful candidate will also be expected to travel to other offices within their regional remit on a regular basis, including visiting at least two additional offices per month, alongside the Newcastle base location.

Offices within scope of the role include:

• Gateshead (x2 locations)
• Consett
• Hexham
• Stanley
• Edinburgh
• Glasgow
• Dundee

Travel to offices outside of Newcastle will be required as part of the role, and reasonable travel expenses will be reimbursed in line with company policy.

We are looking for candidates with the following skills and experience:

• 3-4 years’ marketing experience, with a strong track record in planning and delivering integrated, multi channel campaigns
• Experience delivering locally focused marketing initiatives across multiple sites
• Proven experience collaborating with external partners and managing stakeholders effectively
• Excellent communication, organisational, and copywriting skills
• Confident using marketing tools such as Campaign Monitor, Word Press, and Canva
• Ability…