Interim Brand Marketing Director

Interim Brand Marketing Director

12 Month Fixed-Term Contract (Maternity Cover)

Location: Vertu House, Team Valley, Gateshead
Salary: Competitive Salary + Excellent Company Benefits

At Vertu Motors, we are passionate about delivering exceptional customer experiences and building one of the most recognised automotive retail brands in the UK. As we continue to evolve our brand and strengthen our market position, we have an exciting opportunity for an experienced marketing leader to join our team as Interim Brand Marketing Director on a 12-month fixed-term maternity cover contract.

Reporting directly to the Chief Marketing Officer
, this is a high-profile leadership role with responsibility for shaping, protecting and enhancing the Vertu brand across all customer touchpoints. You'll lead a talented team of more than 20 colleagues covering Social Media, PR, You Tube, Content, Graphic Design and Audio-Visual production, helping to drive brand awareness, engagement and reputation across the UK.

This role is based at our Head Office in Team Valley, Gateshead
. We operate a hybrid working model; however, due to the leadership responsibilities of the position, regular office presence is required to support collaboration, stakeholder engagement and team development.

As Interim Brand Marketing Director, you will be responsible for defining and delivering the strategic direction for the Vertu brand. You will play a key role in ensuring our reputation remains strong, our creative output remains market-leading and all marketing activity aligns with our brand values, governance standards and commercial objectives.

Working closely with the Chief Marketing Officer and wider leadership team, you'll ensure that every aspect of our marketing presence is consistent, effective and supports our long-term growth ambitions.

• Provide strategic leadership across PR, You Tube and Social Media.
• Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling.
• Act as the senior escalation point for reputational, compliance or brand-related issues.
• Drive positive media coverage and increase visibility of the Vertu brand across key audiences.

• Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints.
• Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied.
• Maintain strong brand governance across all channels and stakeholder groups.
• Ensure all activity supports the wider brand strategy and commercial objectives.

• Lead the Studio, Content and Audio-Visual teams to deliver compelling, commercially relevant creative assets.
• Oversee the production of advertising campaigns, marketing collateral, video content and branded communications.
• Ensure work is prioritised effectively and delivered to agreed standards and service levels.
• Support SEO growth through the creation of high-quality, data-led content.

• Ensure all marketing activity remains fully compliant with regulatory requirements and internal governance standards.
• Provide oversight of FCA compliance across marketing communications.
• Manage brand risk and ensure appropriate approval processes are followed.

• Lead, inspire and develop a team of marketing, creative and communications professionals.
• Set clear objectives, priorities and performance expectations.
• Foster a culture of accountability, collaboration and continuous improvement.
• Support colleague development through ongoing coaching and mentoring.

Working alongside the wider marketing leadership team, you will help deliver key objectives including:

• Building prompted Vertu brand awareness in England to 30%.
• Improving engagement with brand campaigns through stronger creative execution and more effective calls to action.
• Supporting SEO growth through the production of approximately 884 new pages of quality content.
• Increasing year-on-year positive PR coverage whilst maintaining strong brand sentiment.
• Delivering social media reach and engagement targets.
• Achieving You Tube performance and ROI objectives.
• Ensuring creative production is delivered on brand and within agreed service level standards.
• Maintaining strong brand governance and FCA compliance oversight.

We are looking for a proven senior marketing leader who combines strategic thinking with strong operational delivery and people leadership skills.

You will ideally have:

• Significant senior-level experience across brand marketing, PR, social media, content and creative leadership.
• Experience leading high-performing in-house creative and communications teams.
• A strong track record of managing agency relationships and delivering integrated marketing programmes.
• Extensive PR and media relations experience, with the ability to elevate brand reputation and build trust with external audiences.
• Exceptional…