Lead Generator – Telesales

Role Purpose

The Lead Generator / Telesales will be responsible for proactively contacting organisations to introduce our apprenticeship provision, outline the key benefits of apprenticeships, and secure qualified meetings for our Business Development Officer. This role is crucial in generating new business opportunities and building a strong sales pipeline through confident outbound telephone activity.

• Proactively contact employers via outbound telephone calls to introduce our apprenticeship services
• Identify key decision-makers within organisations (e.g. HR, Directors, Managers)
• Clearly and confidently explain the benefits of apprenticeships, including workforce development, skills gaps, productivity, and funding advantages
• Effectively handle objections and concerns to progress conversations
• Qualify leads by understanding employer needs, vacancies, and workforce challenges
• Secure and book short Microsoft Teams meetings for the Business Development Officer
• Accurately record call outcomes, notes, and follow-up actions on the CRM system
• Maintain consistent call volumes and activity levels in line with agreed targets
• Work closely with the Business Development team to ensure a smooth handover of qualified leads
• Keep up to date with apprenticeship funding rules, sectors, and programmes (training provided)

• Confident, enthusiastic, and professional telephone manner
• Excellent verbal communication and listening skills
• Strong persuasion and influencing skills
• Ability to handle objections calmly and effectively
• Resilient, motivated, and comfortable making high volumes of outbound calls
• Highly organised with strong attention to detail
• Good IT skills, including CRM systems, Microsoft Outlook, Teams, and basic data entry
• Ability to manage time effectively and prioritise tasks
• Target-driven with a positive, proactive attitude

• Previous experience in telesales, lead generation, or outbound sales
• Experience with in apprenticeships, education, training, or B2B sales
• Understanding of apprenticeship funding and employer benefits (or willingness to learn quickly)
• Experience booking meetings for senior sales or business development professionals

• Confident and professional
• Persuasive and solution-focused
• Reliable and self-motivated
• Resilient in the face of objections or rejection
• Customer Focussed

• Full training on apprenticeships and our services
• Supportive sales and business development environment
• Clear targets and performance expectations

If you feel you would be suited to this role, or know someone who would be a great fit, please drop an email to rebeccabentum@c