Sales Development Representative; SDR

Key Highlights:

• Job Title: Sales Development Representative (SDR)

• Location: Gateshead, hybrid working

• Reporting to: Chief Revenue Officer

• Salary: £24,000 - £34,000 depending on experience, plus commission.

Sale Cycle helps consumer brands make better use of the data and signals generated across their digital customer journeys. Our platform brings together customer identity, first-party and behavioural data, product information and relevant context to help brands understand and engage their customers more effectively, improving their onsite experience and reconnecting with them through offsite channels. Ultimately, we sell commercial outcomes: better conversion, more relevant customer engagement and more value from the traffic and customers brands already have.

We provide a full-funnel Agentic Marketing Platform, combining:

• Real-time behavioural analytics and intent scoring

• AI-powered search, recommendations, and agentic decisioning

• Onsite personalisation and A/B testing

• Cross-channel activation (email, SMS, paid media)

• CRM/CDP integrations and first-party data orchestration

• Retail media and monetisation capabilities

We are a global team of 80+ people across the UK, France, Spain, Italy, and Eastern Europe. We are profitable, growing, and operating with a clear mindset:

We are hiring an SDR to generate new business opportunities with UK brands and build a consistent flow of qualified first meetings for our Account Executives. This is a high-activity outbound sales role. You will spend a significant part of every day speaking to prospects: making cold calls, opening conversations with new accounts, following up consistently and securing relevant first meetings.

We are looking for someone who is comfortable picking up the phone, enjoys creating opportunities from scratch and wants to develop their career in B2B sales.

You will work systematically through a focused list of UK B2C and ecommerce brands, identifying the right people to speak to and creating new sales conversations. A major part of the role is outbound calling. You will make a sustained volume of calls every working day, supported by email, Linked In and structured follow-up to maximise the opportunity to speak directly with prospects.

• Prospect consistently into new UK accounts and create conversations from cold outreach.

• Identify and engage relevant decision-makers across ecommerce, digital, marketing and customer experience.

• Make outbound calls every day and confidently communicate why a conversation with Sale Cycle could be relevant.

• Use email and Linked In alongside calling to create multiple opportunities to engage.

• Understand enough about the prospect, their business and potential challenge to establish whether there is a credible reason for a meeting.

• Secure qualified first meetings for Account Executives and provide clear context on the conversation and opportunity.

• Work closely with Account Executives to prioritise accounts, improve messaging, follow up prospects and learn from meeting outcomes.

• Maintain accurate prospect, account and activity information within Hub Spot.

Take part in regular coaching, call reviews and sales meetings designed to continuously improve your performance. Preparation matters, but prospecting comes first. We want our SDRs informed enough to make outreach relevant without spending unnecessary time researching accounts instead of speaking to them.

Success in this role is straightforward: consistently booking qualified first meetings for our Account Executives. You will be expected to maintain the level of outbound activity required to create those meetings, including regular cold calling, follow-up and prospect engagement.

• The number of meaningful conversations you create with relevant prospects.

• The number of qualified first meetings you book for Account Executives.

• The quality of those meetings and whether they take place as planned.

The consistency of the outbound activity required to generate them. Your primary objective is to create a reliable flow of good first meetings that gives our Account Executives the opportunity to progress new business conversations. Specific targets and commission arrangements will be discussed during the hiring process.

You do not need to arrive knowing everything about Sale Cycle, e-commerce, or SaaS. We can teach you the proposition. What is much harder to teach is the attitude…