Associate Director, Email​/SMS and CRM

Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.

We are a healthcare company, pioneering new technologies to advance early cancer detection. We have built a multi-disciplinary organization of scientists, engineers, and physicians and we are using the power of next-generation sequencing (NGS), population-scale clinical studies, and state-of-the-art computer science and data science to overcome one of medicine’s greatest challenges.

GRAIL is headquartered in the Bay Area of California, with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies.

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GRAIL is hiring an Associate Director, Email/CRM who is an expert in all things email and SMS communication for our audience groups, which are B2B, B2C and B2B2C.

This role has 2 direct reports.

This leader should be passionate about executing all aspects of GRAIL’s outbound campaigns to all audiences for the Galleri® test, GRAIL’s multi-cancer early detection product. The candidate must have a zeal for our mission and be results-driven and nimble. The candidate must be an expert in both Pardot and Salesforce Marketing Cloud.

This role is part of the Digital, Design, and Customer Experience team and reports to that team’s head. GRAIL is high science and high compliance company.

This role is based in Menlo Park, California, and will move to Sunnyvale, California in Fall 2026. It offers a flexible work arrangement, with the ability to work from GRAIL’s office or from home. Our current flexible work arrangement policy requires that a minimum of 40%, or 16 hours, of your total work week be on-site. Your specific schedule, determined in collaboration with your manager, will align with team and business needs and could exceed the 40% requirement for the site.

At our Menlo Park campus, Tuesdays and Thursdays are the key days where we encourage on-site presence to engage in events and on-site activities.

• Expertise and ability to administer the following applications
  - Pardot, Salesforce Marketing Cloud, and Paubox. Ability to offer strategic and tactical support to the  Administrator. Certification preferred.
  Technical
  expertise will be tested during the interview process.
• Responsible for executing all B2B customer, patient, and provider-based email and SMS campaigns in collaboration with Audience team marketers.
• Own product-oriented patient and provider transactional email journeys
• Experience with demonstrated success across marketing automation platforms, including lead scoring based on audience behaviors. The ideal candidate must be results-focused.
• Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
• Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. This includes building out weekly and monthly reports.
• Create and deploy different types of email journeys for Marketing as well as other business teams, including Customer Experience, Sales, Finance, and Medical Affairs teams.
• Create UTM links following standard naming conventions to ensure tracking and analytics best practices.
• Project management skills, including planning projects, maintaining prioritization, and managing deadlines
• Ensure email templates perform across device types, platforms, and modes, and are optimized in accordance with email best practices and GRAIL compliance.
• Serves as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce…