Platform Manager

Platform Manager

Department: Marketing & Product

Reports to: CMO

Location: Geneva, Switzerland

Type: Full-time (100%)

Sandmark is currently looking for an experienced Platform Manager, coming from the news & media space, to take ownership of the health, performance and evolution of Sandmark’s media platform. This person will drive the front‑end/internal user journeys, new feature implementation and strategic guidance. Your work will centralize feedback from internal & external user channels to address friction points and optimise the platform for high growth and scalability.

This role is part of the product/marketing team and serves internal clients, such as editorial, research, and commercial teams and external end‑users.

If you’re the type of person who notices opportunities, or when something isn’t working, before anyone else does – this could be the opportunity for you to play a crucial role in a growing company.

• Ensure the Sandmark platform delivers high levels of performance, functionality, and accessibility across devices for both internal and external users.
• Create and maintain monitoring and alerts on web metrics related to technical SEO – Core Web Vitals, load speed, errors, caching issues, etc.
• Establish and maintain monitoring and alerts on publishing and editor capabilities for internal users.
• Proactively identify and raise bugs, regressions, etc. to technical teams while ensuring stakeholder communication to ensure business continuity.
• Track and report on platform KPIs (traffic, engagement, time on site, articles read, indexing health, etc.).

• Own the creation and management of non‑editorial pages on the website, including landing pages, evergreen content section, corporate content & navigation.
• Ensure that the site implements best practices for structure, metadata and discoverability (for SEO & AEO).
• Analyse customer needs and market trends to inform product development and continuously refine service offerings.
• Coordinate with UI/UX team & technical teams to ensure that new features, modules, and capabilities needed for the website are implemented, and follow‑through delivery.

• Act as the central point for all requests for enhancements and issues related to the Sandmark platform.
• Create a methodical, structured process for gathering, prioritizing, tracking requests and providing feedback and timings.
• Translate business needs into clear, actionable requests for the technical teams.
• Provide feedback to the organization regarding website KPIs, opportunities for enhancements, and friction points.

• Coordinate with technical teams (internal & agency) to ensure that sprint backlogs & roadmaps align with business priorities.
• Participate in releases in full testing of new features, site updates and bug fixes.
• Align with technical teams to ensure that product documentation is up-to-date (external product information, platform handbooks, etc.).
• Inform stakeholders on technical progress, blockers and timelines in a regular manner. Document and track open/known issues until resolution.

• 5+ years of demonstrated experience managing CMS platforms (Drupal, Word Press, headless CMS).
• Experience in news media, publishing, or with a content‑driven digital organization.
• Experience in setting up alerts, notifications and monitoring for site performance (Search Console, GA4, Cloudflare, etc).
• Knowledge of SEO and AEO best practices, and the ability to implement and measure results.
• Basic knowledge of HTML/CSS and APIs – ability to communicate with developers and technical teams.

• Ability to communicate clearly with both technical and non‑technical stakeholders.
• Direct, transparent communication style: flags problems early and proposes practical solutions.
• At ease taking ownership of objectives and accountable for delivery.
• Strong organisational skills: manages multiple work streams while effectively prioritising competing demands.
• Collaborative mindset: able to work effectively with editorial (journalists), product, commercial, and technical teams.
• Proactive approach: takes ownership, identifies opportunities for improvement, and consistently drives positive outcomes for both the role and the organisation.

• Experience working in a startup environment, with a strong understanding of the processes and best practices that support growth and scaling.
• Understanding of the digital asset and cryptocurrency industry, including related technologies and market trends.
• Appreciation of user‑centred design principles and the ability to champion features and improvements that address user needs.