Relationship Marketing Project Manager Medecins Sans Frontieres; MSF

Position description

At MSF OCG, we are committed to fostering an inclusive culture that supports and amplifies the diverse voices of our staff. We strive to create work environments where teams of people with varied backgrounds, characteristics, perspectives, ideas, and experiences collaborate to advance MSF's social mission and improve outcomes for our patients and the communities we work with.

We understand that some people may hesitate to apply if they don't meet all the job requirements. Research shows this is especially true for women. If you believe your profile is a good fit for this position, we encourage you to apply, even if you don't meet all the listed qualifications.

We encourage applications from people of all genders, ages, sexual orientations, ethnicities, origins, religions, beliefs, disabilities and all other characteristics of diversity.

MSF does not tolerate any sexual exploitation or abuse, any form of discrimination or harassment, including sexual harassment. All selected candidates will be subject to reference checks.

Doctors Without Borders is an independent international medical and humanitarian organization that provides care to people in need, to people affected by natural or man‑made disasters and to victims of armed conflict, without discrimination and without regard to race, religion, beliefs or political affiliation (MSF Charter).

Under the supervision of the Marketing Coordinator, the Relationship Marketing Project Manager will be primarily responsible for donor loyalty campaigns targeting standard one‑off donors and middle‑income donors. They will collaborate closely with team members to design and deploy multi‑channel campaigns (print, digital) and ensure rigorous monitoring of results, budgets, and performance. The missions may evolve according to strategic priorities and the needs of the organization and will, if necessary, be redefined each year during annual reviews.

The marketing team is part of the Public Fundraising unit, one of seven units within the Communications and Fundraising Department of Doctors Without Borders Switzerland. The marketing team works in collaboration with the Donor Care, Middle Donor, and Legacy units to ensure consistent communication with MSF donors. The marketing team also works in synergy with other teams in the Communication and Fundraising department to carry out cross‑functional projects.

Strategy and implementation of relationship marketing campaigns

• Develop annual multi‑channel strategies and budgets for projects within the scope of the position
• Design the action plan and coordinate print campaigns to retain one‑off standard and middle donors, managing:
  • Proposing content and writing texts.
  • The layout with a graphic designer.
  • Translations with translators.
  • Coordination of production with the Production Manager.
  • Internal validations.
• In collaboration with the digital team, develop digital tools to complement print campaigns.
• Propose and test innovative ideas to improve campaign performance.
• Ensure consistency of donor journeys and touchpoints in the CRM (Customer Insight).

2. Strategy and implementation of secondary donor pathways

• Define the annual strategy for secondary donor pathways.
• Design the action plan and coordinate print and digital touchpoints for donor retention for one‑off standard and middle donors, by:
  • Proposing content and writing texts.
  • Coordinating the layout by a graphic designer for printed touchpoints.
  • Coordinating the deployment in Customer Insight by the digital team.
  • Coordinating the translations.
  • Managing internal approvals.
• Ensure the consistency of secondary donor journeys in the CRM (Customer Insight).

3. Analysis and monitoring of results

• Work with data analysts to evaluate the performance and profitability of multi‑channel actions and campaigns.
• Ensure rigorous monitoring of budgets and produce strategic recommendations based on results.

4. Participation in strategic thinking

• Contribute to the development of the annual budget strategy for the marketing unit.
• Participate in discussions on improving fundraising tools and multi‑channel initiatives.
• Conduct strategic monitoring of market…