Director, Marketing Management, Marketing ​/ Advertising ​/ PR

MISSION

The MKS PAMP Group intends to establish  as a direct-to-consumer channel across multiple global markets. The role has ownership of the  DTC channel from platform to customer, across both website and app, excluding B2B and institutional channels. The role owns the end-to-end digital consumer experience for  - the customer journey, UI/UX and transactional experience across web and app - blending technology with the objectives of a direct-to-consumer connection.

This includes owning the Veriscan proposition within the DTC channel and integrating it into the customer experience. The MKS PAMP SA Marketing team retains ownership of brand positioning, communications and brand guidelines, with which this role must remain fully aligned. The role sits within MKS PAMP SA as the brand guardian and will use the resources and skills of Bullion International Group (BIG) as the technical service provider, leaning on BIG’s established DTC best practices.

The role will also draw on the wider Group functions (Marketing, Compliance, Legal, Finance, Technology and Operations) and will collaborate with regional teams across all regions to develop region-specific solutions as the roll-out progresses. The individual will be accountable for the  P&L, the success criteria and the financial model for the  eCommerce roll-out. They will work closely with the MKS PAMP SA Marketing team to develop the brand positioning in line with the brand guidelines and with the marketing teams of Bullion International Group and MMTC-PAMP for expertise and support.

• Define and implement the Direct-to-Consumer (DTC) strategy for  and the phased roll-out roadmap, aligned with the brand and with the technical service provider
• Develop the phased market-entry plan: UAE/GCC first, then European delivery in 2027, followed by North America, wider Middle East and Asia, with target dates agreed with the CEO

• Set brand standards for  and provide final go-live sign-off
• Own the end-to-end customer experience aligned with the PAMP brand, ensuring web/app parity, including integration of Veriscan into the customer journey

• Define the Digital Marketing and SEO structure, philosophy and content, aligned with regional requirements and BIG/MMTC-PAMP marketing expertise
• Define and oversee the total paid, earned and owned media model for , establishing a Centre of Excellence to support regional roll-outs (regions retain ownership of paid media spend within their P&L; this role sets standards, expertise and oversight)

• Own commercial performance and KPIs, including ROAS, CAC, LTV, AOV, share of wallet, visitor/client conversion, repeat purchase and margin
• Introduce a monthly  performance reporting cadence and KPI framework

• Oversee platform and app development (build/technical support delivered by BIG)
• Oversee the critical operations model and delivery - pricing, payments and fulfilment, including fraud prevention and payment risk for high-value online transactions

• Coordinate and orchestrate Group delivery, acting as the single point of coordination across BIG, Marketing, regional teams and Group functions
• Define KYC/Compliance standards and governance models, including data protection and consumer-protection requirements across roll-out jurisdictions

• Master’s degree in Marketing, e-commerce, or a similar field.
• 15+ years in senior ecommerce / DTC leadership in more than one market, with ownership of core commercial KPIs – conversion, CAC, AOV, LTV, ROAS, repeat, margin
• Proven delivery of a brand-first development of transactional…