Digital acquisition officer

We are looking for passionate candidates ready to contribute to our humanitarian mission. Below, you will find the job details and the qualifications we are looking for. Inclusivity and Diversity at MSF Do your qualifications and experience not exactly match all requirements of the job? At MSF OCG, we are committed to an inclusive culture that supports and amplifies the diverse voices of our staff members.

We strive to create workplaces where teams of people with diverse backgrounds, characteristics, perspectives, ideas and experiences work together to advance MSF's social mission and create better outcomes for our patients and the communities we work with. We understand that some people may hesitate to apply for employment if they don't meet all listed job requirements. Research shows that this is especially true for women.

If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every listed qualification. We encourage applications from individuals of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability status, and all other diversity characteristics. MSF does not tolerate sexual exploitation and abuse, any kind of discrimination or harassment, including sexual harassment.

All selected candidates will undergo reference checks.

Médecins Sans Frontières is an independent, international medical and humanitarian organization that provides care to people in need, people affected by natural or man‑made disasters, and victims of armed conflict, without discrimination and without regard to race, religion, creed or political affiliation (MSF Charter). The MSF movement is built around 5 operational centers supported by 24 sections and offices worldwide. MSF Operational Center Geneva (MSF OCG) is one of these centres.

The Digital Unit is one of the eight professional units within the Communications and Fundraising Department. Based across Geneva and Zurich, it brings together eight staff members. Its mission is to develop and retain audiences across digital channels in order to strengthen MSF communications and support donor acquisition. It is also responsible for the design, development, and administration of MSF’s digital ecosystem.

Develop and implement MSF Switzerland’s digital acquisition strategy to generate new leads and acquire new donors through digital channels. Design and optimize acquisition offers, conversion journeys, and campaign performance to maximize fundraising results and support sustainable donor growth.

• Contribute to the definition of the digital acquisition strategy for regular giving, one-off giving and lead generation.
• Lead end-to-end digital acquisition projects, from concept and planning through implementation, monitoring and performance evaluation, coordinating internal stakeholders and external specialists as required.
• Develop and manage lead generation offers and conversion journeys to attract, engage and convert prospective supporters into donors.
• Develop and implement email conversion campaigns and automated supporters' journeys to nurture leads and increase donor acquisition.
• Define and implement paid media strategies across relevant digital platforms, balancing brand awareness and fundraising objectives to maximize acquisition performance (leads and donations), cost per acquisition and long term value.
• Manage relationships with external agencies and partners, providing strategic direction, challenging performance, and ensuring delivery against acquisition objectives (creative, UX design, developers, paid media agency…).
• Monitor, analyse and optimise acquisition and lead conversion performance, leveraging audience…