Head of Marketing

Tribes is a privacy-native, algorithm-free social network built on real places, real communities, and verified real-world presence. No algorithmic feed, no AI, no invasive tracking — just a chronological, GPS-verified map of what's actually happening around you.

We're launching first in Geneva: a compact, international, student-dense city that's the perfect place to prove the model before we take it everywhere else. This is a ground-level role for the launch.

Our core idea is simple:

If you weren’t there, you can’t post it.

Tribes is launching first in Geneva, followed by Lausanne then the rest of Switzerland and then international expansion.

The role we are looking for a highly motivated Launch Manager to lead the Geneva launch of Tribes. This person will manage the local launch program across university associations, student communities, social media influencers, local creators, ambassadors, and businesses. The goal is to create strong early user density in Geneva through GPS-based challenges, creator-led campaigns, and university/community partnerships.

You'll be the face of Tribes to student associations across UNIGE, EPFL and beyond, and the person building relationships with the journalists who’ll tell Geneva our story. This is a relationship-driven, feet-on-the-street role — most of your best work will happen in committee meetings, campus offices and press inboxes, not behind a desk.

This is a hands-on role for someone who understands youth culture, social media, student networks, events, creators, and local community building.

• University & Student Partnerships Build relationships with student associations at UNIGE, Graduate Institute, HES-SO Genève, and other Geneva institutions
• Recruit and manage student ambassadors
• Organize launch activations around Uni Mail, Plainpalais, Bastions, Maison de la Paix, and other student areas
• Create university-specific Tribes and GPS challenges
• Coordinate with student media, clubs, and association committees
• Influencer & Creator Campaigns Identify and contact Geneva-based influencers, creators, photographers, food creators, travel creators, student creators, and nightlife creators
• Manage creator outreach, briefing, posting schedules, and campaign deliverables
• Coordinate launch content across Tik Tok, Instagram, Reels, and Stories
• Help creators participate in GPS challenges rather than simply posting ads
• Track creator performance, views, signups, and engagement

• Recruit founding users and early local communities
• Help create and activate early Tribes such as Geneva Students, Geneva Creators, Geneva Food Hunters, Geneva Nightlife, Geneva Ski & Outdoor, and Geneva Exchange Students
• Drive early content density by encouraging verified posts in key Geneva neighborhoods
• Organize small launch events, meetups, and creator walks

• Identify cafés, bars, restaurants, gyms, shops, cultural venues, and student-friendly businesses for early partnerships
• Pitch Tribes as a local discovery and GPS-based advertising platform
• Help onboard early business partners for sponsored challenges and local promotions

• Track weekly KPIs including signups, activated users, verified posts, challenge participation, creator performance, and association partnerships
• Maintain outreach lists and launch calendars
• Report progress directly to the founder
• Help refine launch strategy based on real-world results

You are:
Based in or near Geneva

• Fluent in English and French
• Highly social, organized, and comfortable contacting people directly
• Familiar with Geneva student life, creators, nightlife, culture, and local communities
• Comfortable using Instagram, Tik Tok, Linked In, Whats App, Google Sheets, and basic campaign tools
• Entrepreneurial,…