Consumer Communications Director

Discover your journey into the extraordinary.

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (three currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.

An exciting opportunity exists for an accomplished editorial and marketing leader to join our newly created luxury travel brand Explora Journeys, based in our offices in Geneva, Switzerland.

We are seeking a highly skilled and Gen-AI savvy Consumer Communications Director to shape how our brand is experienced through language. This is a strategic leadership role responsible for delivering a distinctive, consistent, and elevated brand voice across all content, overseeing copy development with final editorial responsibility, and driving impactful onboard marketing that elevates the guest experience and drives commercial performance.

• Editorial leadership & tone of voice:
  Establish and own the brand editorial standard. Translate complex hospitality offerings into clear, emotionally engaging messaging that elevates perceived value. Bring a talent for making the long or unclear short, simple and impactful, ensuring every word reflects the elegance, warmth and exclusivity of a luxury hospitality brand with a consistent tone of voice. Maintain copy frameworks, messaging guidelines, and tone-of-voice documentation.
• Creative writing and storytelling at scale:
  Lead the development of clear, compelling and brand-aligned copy across all channels and touchpoints. Oversee and write high-quality content including brand stories, destination narratives and hospitality experiences, subsequently scaling this across channels and audiences, meeting the specific requirements of each touchpoint.
• Editorial responsibility and proofreading:
  Establish rigorous quality standards and processes and personally sign off every single piece of consumer-facing copy to meet the brand’s editorial standards, ensuring clarity, grammatical accuracy and stylistic consistency, adjusted for differentiated channels, audiences and situations.
• Onboard marketing:
  Lead the onboard marketing team, owning content and copy strategy, ensuring all communication enhances the guest experience and supports the delivery of onboard revenue targets. Develop clear and compelling messaging across onboard channels including e.g. printed in-suite materials, digital screens, App content and in-suite TV content.
• Copywriter network management: oversee and continuously optimise the external copywriter network, ensuring consistent quality, speed, cost efficiency and flexible capacity to meet business needs. Brief and guide copywriters to deliver consistent messaging and tone of voice, with content tailored to each channel and audience. Proactively manage the resource and supplier mix, bringing in new talent and capabilities where required and transitioning out suppliers that no longer meet business needs.
  
  Maintain a scalable network that can adapt to changing priorities and accommodate significant, periodic increases in volume without compromising quality or timely delivery.
• AI amplification to deliver scale and speed: use and champion the responsible use of Gen-AI and emerging tools to increase creative scale, speed and efficiency across the copy lifecycle—from ideation and drafting to editing, adaptation and optimisation. Combine technology with impeccable human taste, editorial judgment…