Europe Manager Marketing Communications

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Marketing

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

We are seeking a customer-focused marketing leader to help strengthen how Caterpillar engages customers across Europe. This role will lead the development and execution of integrated marketing strategies that generate demand, increase brand awareness, accelerate adoption of solutions (machines, services, and technology), and deepen customer relationships across the customer lifecycle.

As the Europe Marketing Communications & Channel Activation Leader, you will lead a team responsible for full-funnel marketing; digital marketing, campaign activation, public relations, events, creative development, and customer engagement. Working across a matrixed organization, you will help bring global strategies to life in Europe while advancing marketing capabilities in digital engagement, value proposition development, experiential marketing, customer insights, and performance measurement.

• Strengthen Caterpillar’s brand presence across Europe by showcasing its world‑class machines and industrial solutions.
• Develop and lead integrated marketing strategies that connect customer needs with the value of Caterpillar machines, services, technology, and solutions.
• Lead, coach, and develop a high‑performing marketing team while building modern marketing operations and best practices.
• Translate customer, market, competitive, and performance insights into compelling messaging, value propositions, go‑to‑market programs, and campaign improvements that increase marketing effectiveness and ROI.
• Adapt and activate Caterpillar‑led marketing strategies for European markets while partnering closely with dealers and global business teams.
• Create connected customer experiences across awareness, purchase, ownership, service, and advocacy.
• Steward marketing budgets, agency partnerships, and vendor relationships, ensuring resources are allocated to the highest‑value opportunities, expenditures are effectively managed, and outcomes are tied to measurable business results.

You are an experienced, hardworking modern marketer who is ready to help take Caterpillar to the next level in the European market. You bring customer focus, commercial acumen, creativity, and digital expertise, with the ability to translate complex products, services, and technologies into compelling customer value and measurable business outcomes. You thrive in a collaborative, matrixed environment, influence stakeholders at all levels, lead through change, use data to make informed decisions, and balance strong conviction with the judgment to listen, adapt, and continue learning new ways to engage customers.

• Bachelor’s degree in Marketing, Communications,…