Regional Eyewear Category Manager Swiss Markets

REGIONAL EYEWEAR CATEGORY MANAGER SWISS MARKETS PURPOSE OF THE ROLE

Within the dynamic Swiss Markets Region (5 markets: Switzerland, Brazil, Mexico, Panama & India), you drive the Eyewear business and ensure integrity of the CHANEL brand across all distribution channels (+230 doors across wholesale, E‑commerce, Fashion and F&B Stand Alone Boutiques including Travel Retail).

Buying & Planning

• Monitor implementation of the product strategy for Eyewear with markets.
• Define, implement relevant Merchandising KPIs (Sales, SOH, Sell‑Thru) and follow‑up through detailed reporting.
• Oversee sales forecasting and planning in partnership with Finance.
• Oversee assortment and buys of new collections and reorders across all distribution channels & contribute to OTB definition.
• Produce quantitative & qualitative analysis for each boutique before the Buys.
• Build buying guidelines for 12 collections per year (8 podium + 4 seasonal).
• Animate Buying in the showroom, accompany markets throughout the whole buying session providing expert advice and being the voice of markets requests to Global.
• Provide Monthly Reorders recommendation.
• Drive pricing in local currency and harmonization process.
• Ensure monitoring of product shipments and new collection launches.
• Monthly call with Global Supply Chain.
• Perform order reallocations in Anaplan when needed.

E‑commerce

• Align & communicate business objectives to cross‑functional local and global teams in partnership with regional digital team.
• Share recommendations on website merchandising based on new arrivals, best sellers, trends.

Wholesale

• Lead the review and alignment of the sales & marketing plan with Luxottica and the Global Eyewear teams, ensuring the Swiss Markets distribution strategy reflects the Global vision.
• Monthly call with Global Eyewear, Global Luxottica & local Luxottica teams to review visual merchandising, Architecture and distribution updates.
• Represent the Swiss Markets region as a participant in Luxottica’s quarterly business meetings, reviewing all distribution channels and supporting with agreed follow‑up actions & ensuring consistent alignment and performance delivery.
• Champion brand training sessions for the wholesale teams – dedicated sessions including delivering brand storytelling and product heritage presentations.
• Extending invitations to key CHANEL events to deepen engagement.
• Safeguard Brand Image & standards through regular field visits in partnership with Luxottica and local General Management.

Marketing & Communication

• Partner with F&B and Fashion Marketing teams to enhance visibility of the eyewear category through EDMs and digital cards (campaigns deployed by Marketing).
• Partner with the Media Team to shape the annual media plan and budget: ensure launches, new collections and stock availability are fully integrated into media activity.
• Partner closely with the PR team on eyewear strategy: share key investments during the buying sessions to support gifting opportunities.
• In partnership with Learning & Global teams, plan new collection training for retail teams and tailored ad‑hoc sessions.
• Act as the main point of contact for FA’s engagement and feedback on the collections.
• Oversee seasonal training initiatives ensuring consistent product knowledge and category expertise across boutiques.
• Support boutique teams with regular morning briefs in Fashion and F&B boutiques to reinforce key launches and priorities.

Operations & After‑sale

• Coordinate after‑sales service flows with Luxottica for both boutiques and e‑commerce.
• Administer after‑sales service tools and platforms.
• Coordinate training sessions for after‑sales teams.
• Oversee order management for packaging & after‑sales spare parts.

Brand performance & Insights

• Provide competitive intelligence: benchmark best practices, research across digital & retail to understand the eyewear business across Swiss Markets and nourish local & global teams with ideas to grow the business, relevant for CHANEL.

• 8–12 years of experience within fashion, luxury, or accessories.
• Proven experience in category management, merchandising, or business development.
• Strong exposure…