Visual Merchandising Manager

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

• The Visual Merchandising Manager is responsible for defining, implementing and continuously elevating the visual merchandising standards across all onboard retail environments of MSC Cruises and Explora Journeys.
• The role ensures that every boutique delivers a premium and consistent guest experience while respecting the identity of each cruise brand and the visual standards of the world's leading luxury and premium brands.
• With a particular focus on Fashion & Accessories, the role also coordinates the visual execution of Watches & Jewelry and Beauty & Duty Free boutiques in close collaboration with brand partners and Category teams.
• Working across HQ functions, onboard retail teams, architects, designers and luxury maisons, the Visual Merchandising Manager transforms commercial strategies into inspiring retail environments that maximize customer engagement and commercial performance.

• Develop and continuously evolve the global visual merchandising strategy across MSC Cruises and Explora Journeys.
• Establish visual standards that reflect the positioning of each cruise brand while maintaining commercial effectiveness.
• Ensure consistency of visual execution across the global fleet.
• Develop seasonal visual merchandising calendars supporting commercial initiatives and product launches.
• Create scalable visual standards adaptable to different ship classes and boutique formats.

• Lead all visual merchandising activities for Fashion & Accessories boutiques.
• Develop display concepts that enhance product storytelling and elevate the guest shopping experience.
• Optimize product presentation to improve visibility, conversion and average transaction value.
• Ensure collections are presented according to luxury retail best practices while adapting to operational realities onboard.

• Coordinate with luxury watch, jewelry and beauty brands to ensure visual execution complies with brand guidelines.
• Manage the implementation of brand display furniture, point-of-sale materials, animations and seasonal campaigns.
• Coordinate installation of showcases, displays and branded environments during new openings and refurbishments.
• Act as the primary visual merchandising contact for supplier visual teams.

• Develop immersive retail experiences that encourage product discovery and storytelling.
• Ensure visual merchandising supports the overall guest journey across all retail spaces.
• Collaborate with Marketing to translate campaigns into engaging in-store experiences.
• Promote experiential retail through animations, pop-ups, product launches and seasonal activations.

• Support retail design for new ships, refurbishments and dry docks.
• Collaborate with architects, designers and Category teams to optimize store layouts and product presentation.
• Recommend fixtures, furniture, lighting, materials and display solutions aligned with luxury retail standards.
• Participate in boutique commissioning and opening preparations.

• Develop and maintain the Global Visual Merchandising Guidelines.
• Conduct regular fleet audits to ensure compliance with visual standards.
• Identify opportunities for continuous improvement through performance analysis and guest feedback.
• Maintain strong relationships with visual merchandising teams from luxury brand partners.

• Partner closely with Retail Operations to maximize onboard commercial execution.
• Work with Planning and Order Management to ensure optimal VM material delivery.
• Partner with Performance to…