Regional Sales Director - FMCG

Our client is seeking a strategic and results-driven Regional Sales Director to oversee sales operations in the Western Cape, based in George. This senior management position is critical for driving growth and market penetration within the FMCG sector. You will be responsible for leading a team of sales professionals, forging strong relationships with key accounts, and developing innovative sales strategies tailored to the regional market.

The ideal candidate will possess a deep understanding of the FMCG landscape and a proven ability to inspire teams to achieve ambitious sales goals, ensuring sustained business success and brand visibility across the designated territory.

• Develop and execute regional sales strategies to maximize revenue and market share in the Western Cape.
• Lead, mentor, and manage a regional sales force, setting clear performance expectations and driving accountability.
• Establish and nurture strong, long-term relationships with key customers, distributors, and retail partners.
• Conduct market analysis to identify emerging trends, competitive threats, and growth opportunities.
• Oversee the regional sales budget, ensuring profitability and effective resource allocation.
• Collaborate with marketing and operations teams to ensure seamless product launch and supply chain efficiency.

• A minimum of 8 years of progressive sales experience, with at least 4 years in a sales leadership role within the FMCG industry.
• Demonstrated success in achieving and surpassing sales targets across a broad geographic region.
• Exceptional leadership, team management, and strategic planning skills.
• In-depth knowledge of the FMCG market dynamics, consumer behavior, and distribution channels in the Western Cape.
• Strong negotiation abilities and experience managing complex client accounts.
• Relevant tertiary qualification in Business, Marketing, or a related field.

• Highly competitive executive salary with significant performance-based incentives.
• Comprehensive benefits package including health insurance and retirement planning.
• Company car and fuel allowance for regional travel.
• Extensive opportunities for professional growth and career advancement.
• A dynamic and challenging work environment with a leading FMCG company.