Sr. Manager, Consumer Sales

Requisition
5342
-Posted
10/21/2026

- Churchill Downs Racetrack LLC

- Consumer Sales

- CDRT

- KY Churchill Corporate

Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September and Fall.

CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility .

The Sr. Manager of Consumer Sales oversees the day-to-day operations and continued growth of the Consumer Sales function, with a focus on driving ticket revenue and delivering a high-quality customer experience across the Kentucky Derby, Kentucky Oaks, and all Churchill Downs Racetrack race days. This role leads the strategy, execution, training, and performance management of the Consumer Sales team, including recruiting and developing first-year ticket sales representatives, managing inbound and outbound sales activity, and partnering across the organization to maximize consumer sales opportunities and long-term growth.

CONSUMER SALES STRATEGY & REVENUE GROWTH

• Develop and execute consumer ticket sales campaigns and strategies to maximize revenue for the Kentucky Derby, Kentucky Oaks, and all other Churchill Downs Racetrack race days through inbound and outbound sales activity.
• Grow revenue through face-to-face appointments and comprehensive phone, video, and email campaigns while evaluating the return on investment of sales approaches.
• Monitor general admission sales and consumer reserved seating inventory to ensure online options are readily available, and the consumer purchase flow is efficient.
• Partner with leadership on consumer products, upgrades, offerings, and price points, and oversee pricing sheets, collateral, map builds, and other customer-facing sales components.
• Assist with the annual budget and achievement of established revenue and expense targets, coordinating with leadership to support overall effectiveness.
• Plan and lead sales events during the off-season and represent CDRT at internal and external functions as needed to increase exposure and sales opportunities.

TEAM LEADER SHIP, RECRUITING & DEVELOPMENT

• Recruit, hire, train, mentor, and manage the day-to-day performance of the Consumer Sales team, including first-year ticket sales representatives who serve as a talent pipeline for group, corporate, and service teams.
• Establish an inclusive, motivating, and performance-focused sales culture aligned with Churchill Downs philosophies, department expectations, and company standards.
• Plan and execute daily and weekly training across Churchill Downs products and accelerate individual representative growth through year-round coaching and mentoring.
• Track individual and team KPIs, inbound and outbound activity, and sales performance, and produce timely and accurate reporting on progress and results.
• Develop and maintain sales incentive programs, contests, and team-building initiatives.
• Establish relationships with colleges nationwide, attend career fairs, and host sales workshops at Churchill Downs to recruit top sales talent.
• Partner with ticketing leadership in recruiting and hiring for open sales and service positions across the department.
• Part…