Director, Production and Content Strategy

Director, Production and Content Strategy

Join to apply for the Director, Production and Content Strategy role at Assisted Living Mansion

About Assisted Living Mansion

Assisted Living Mansion is the leading luxury assisted living mansion development brand in the United States. We are scaling from approximately 30 new partners per year to over 50 in 2026 through organic content only. Every qualified lead and signed partner comes from what we publish.

This Role In One Sentence

• You own the content engine. You direct production, lead post production, and build the systems that allow content to scale daily without losing quality.

What You'll Do

• You will take the existing 2025 content structure and scale it three times across filming, editing, live production, and multi‑platform distribution.
• This is a high ownership Director role with real output expectations.

Filming and Production

• Run the weekly Assisted Living Investing Podcast in studio with three‑camera production and broadcast‑level audio and lighting.
• Oversee or personally film four weekly coaching calls.
• Produce the monthly live webinar with a professional multi‑camera broadcast look.
• Direct every New Partner Orientation.
• Six to eight mid‑week events per year, one and a half days each, on site in Georgetown.
• Travel with the CEO six to eight times per year to film keynotes and behind‑the‑scenes content at major real‑estate and assisted‑living conferences.
• Launch and oversee a weekly live You Tube show with a daily style format.
• Capture high frequency daily content with leadership and partners including short‑form hooks, walk and talks, testimonials, behind‑the‑scenes footage, and evergreen education.

Team and Post‑Production

• Directly manage three to four full‑time offshore editors.
• Daily stand‑ups, backlog management, feedback, and training.
• Serve as the final quality gate on all content including audio, color, pacing, captions, and hooks.
• Repurpose content at scale: one podcast into one long‑form You Tube video and five to seven Shorts; each Partner Orientation into fifty to one hundred social clips plus a You Tube recap.
• Build and maintain a daily editing workflow capable of producing fifteen to twenty‑five pieces of content per week.
• Maintain and upgrade the Georgetown studio and all production gear.
• Create systems, templates, and documentation that allow quality to hold as volume increases.

Strategy and Distribution

• You are responsible for building and enforcing the content operating system that drives organic growth. You set the creative direction, guardrails, and asset pipeline that allow the social team to execute consistently at volume.

Current KPI Baseline

• One long‑form You Tube video per week.
• Five Shorts per week.
• Three to five Instagram posts or Reels per week.
• Three to five Facebook posts per week.
• Three to five Tik Toks per week.

Your Accountability

• Creative direction.
• Own final creative direction across all platforms.
• Define clear standards for hooks, pacing, captions, thumbnails, calls to action, and brand voice.
• Ensure platform‑native execution across You Tube, Instagram, Tik Tok, and Facebook.
• Green‑light and kill formats quickly.

Systems and Enablement

• Build and maintain a centralized edit bank with evergreen clips, B‑roll, testimonials, and hooks.
• Create plug‑and‑play templates for edits, captions, thumbnails, and series.
• Design a clean asset structure so execution is frictionless.
• Ensure every filming day produces weeks of usable content.

Scaling Through People

• Enable the team to publish multiple pieces of content per day, every day.
• Launch and oversee a weekly live You Tube show with broadcast‑level quality.
• Increase volume without sacrificing brand integrity.

Performance and Quality Control

• Track retention, hook performance, format trends, and organic lead attribution.
• Step in quickly when standards slip.
• Train and recalibrate the team to protect excellence.

Qualifications

• You live in or will relocate to the Georgetown or North Austin area.
• You have five or more years leading content production and strategy.
• Experience in real estate, healthcare, luxury, or high‑ticket education is strongly preferred.
• You have personally shot, lit, and directed multi‑camera productions.
• You have managed offshore editing teams and know how to scale output.
• You are comfortable thinking big and executing fast.
• You obsess over the first three seconds of every video.
• You build systems that allow teams to win under pressure.

Compensation

• $120,000 to $140,000 base salary.
• Up to 10 % annual cash bonus tied to content output and organic leads.
• Health benefits and paid time off.
• $5,000 to $10,000 annual gear and experimentation budget.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

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