Social Media Specialist

Description

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, EVANNEX and TEQSPORT. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life.

We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

Texas Speed and Performance is the leading performance parts seller in the LSx, HEMI, and Ford space, based in Georgetown, Texas. We offer all levels of aftermarket performance products from basic air induction and exhaust to cylinder heads, camshafts, stroker engines, and more!

Texas Speed & Performance is seeking a Social Media Specialist to define and execute on content creation and social media marketing initiatives. This role will report directly to the Media Team Manager and will be responsible for overseeing all aspects of influencer/sponsor ships marketing, event planning and execution, and social media marketing. This position will be based out of the Company’s Georgetown, TX headquarters, with travel requirements to events and shows throughout the calendar year.

The Social Media Specialist will be responsible for developing and executing Texas Speed’s social media strategy across key platforms (e.g., Instagram, Facebook, Tik Tok, You Tube). This role requires a blend of creative content generation, deep understanding of the LS/LT, Hemi, and Ford enthusiast community, data analysis, and digital marketing expertise. The ideal candidate lives and breathes Performance/DIY car culture. A passion for drag racing or drifting is a plus.

Additionally, the Social Media Specialist will be responsible for establishing and nurturing influencer relationships (including sponsorship and affiliate models) as well as coordinating our attendance at key industry events and car shows, races, meets, and other car culture events.

• Develop and manage a comprehensive monthly social media content calendar aligned with product launches, sales promotions, and automotive events.
• Create engaging, platform-specific content including photography, short-form video (Reels, Tik Toks), graphics, and copy that resonates with the LS/LT, Hemi, and Ford enthusiast demographic.
• Manage daily posting and scheduling across all active social channels to optimize reach and engagement.
• Coordinate with the Marketing, Product, and Research & Development teams to ensure social media efforts support broader company objectives and drive traffic to the website.

• Actively monitor and respond to comments, messages, and mentions promptly and professionally, fostering a positive and helpful brand presence.
• Identify and engage with relevant influencers, automotive content creators, and community groups to organically expand brand reach. Establish mutually beneficial relationships (including sponsor ships and affiliate agreements) to aid in content creation and reach.
• Attend shows and community events on behalf of the company - engaging with customers and capturing content for use on social platforms.

• Track, analyze, and report on key social media performance metrics (reach, impressions, engagement rate,…