Senior Category Marketing Lead

Location: Atlanta

About Strength of Nature

Strength of Nature (SON) is a legacy house of brands delivering science-backed, culturally grounded, accessibly priced haircare solutions for diverse textures. Our portfolio includes African Pride, Just For Me, Darling, Motions, Pro Line, Soft & Beautiful, TCB, Elasta QP, Dream Kids. SON is led by a diverse team with deep expertise in textured haircare and a shared commitment to serving consumers with authenticity, care, and excellence.

About the Role

We're hiring a Marketing Manager - Textured Hair Category to lead the strategy, performance, and daily execution for SON's largest and most iconic business segment. This portfolio is the heart of SON and consists of:

• African Pride
• Just For Me
• Darling
• Motions
• Pro Line
• Soft & Beautiful
• TCB
• Elasta QP
• Dream Kids

This is a high-impact individual contributor role responsible for driving category strategy, shaping brand narratives, leading GTM execution, and partnering with Sales, Digital, Creative, and Innovation to grow the textured hair category. You will report to the Head of Marketing & Growth and collaborate closely with the Chief Commercial Officer.

What You'll Lead

CATEGORY STRATEGY

Own category strategy for African Pride, Just For Me, Darling, and Legacy Brands

Bring SON's message pillars to life:
Science × Results, Access & Value, Culture-Led Design

Build culturally resonant, insight-led category plans

PORTFOLIO MANAGEMENT

Lead annual planning and category architecture

Modernize packaging, claims, product communication

Optimize SKU mix, assortment, and channel strategy

GO-TO-MARKET (GTM) EXECUTION

Own GTM plans across Retail, OTC, eCommerce, and International

Develop compelling retailer sell-in stories and category narratives

Guide creative needs with Creative Services

CROSS-FUNCTIONAL PARTNERSHIP

Work with Sales to strengthen distribution and productivity

Partner with Digital Commerce to improve PDP content, SEO, ratings, and retail media

Collaborate with Innovation & CMI on claims, insights, and concept development

Work with Marketing PMO to ensure workflow governance and timeline discipline

PERFORMANCE & ANALYTICS

Analyze POS trends, category performance, sentiment, pricing, and share

Identify growth drivers and risks; create corrective plans

Present category performance to senior leadership

What We're Looking For

Experience

7+ years in Brand or Category Management (CPG or Beauty preferred)

Experience with textured haircare or multicultural consumers

Demonstrated success leading cross-functional initiatives

Skills

Strategic thinker with sharp execution discipline

Strong communicator with cultural fluency

Insight-driven decision-making

Ability to influence across teams

Skilled in storytelling and retailer communication

Why This Role Matters

The Textured Hair Category is SON's foundation - shaping relevance, trust, retail confidence, and long-term growth. This role will modernize heritage brands, shape culturally resonant narratives, and bring SON's refreshed identity to life across every consumer touchpoint. You will directly influence how millions of consumers experience our brands and lead category shaping at a critical moment in SON's evolution.

What We Offer

Competitive senior-level compensation

High visibility with senior leadership

Ownership of SON's core business

Hybrid work environment (Atlanta) (In office 3 days, WFH 2 days)

Opportunity to help modernize iconic brands

Ready to Lead the Future of Textured Haircare? Apply now or reach out directly for a confidential conversation.