Digital Marketing Manager

Summary The Digital Marketing Manager leads the strategy and execution of Hoshizaki’s digital marketing initiatives, connecting our brand, products, and customers across digital channels to drive engagement, strengthen our online presence, and support business growth. A successful candidate will be a highly analytical, creative, and strategic thinker who can also implement tactical plans effectively.

• Maintain accurate website and product database content, meeting established timelines for product launches, updates, and campaigns.
• Increase qualified website traffic and engagement through SEO, AEO, content optimization, and digital campaigns.
• Improve email performance through audience segmentation, testing, and optimization of open rates, click-through rates, conversions, and engagement.
• Grow engagement and reach across priority social media channels.
• Deliver timely, accurate digital assets and product data that support eCommerce and channel-partner needs.
• Use campaign reporting and analytics to demonstrate performance, identify opportunities, and recommend improvements.

Summary The Digital Marketing Manager leads the strategy and execution of Hoshizaki’s digital marketing initiatives, connecting our brand, products, and customers across digital channels to drive engagement, strengthen our online presence, and support business growth. A successful candidate will be a highly analytical, creative, and strategic thinker who can also implement tactical plans effectively.

• Maintain accurate website and product database content, meeting established timelines for product launches, updates, and campaigns.
• Increase qualified website traffic and engagement through SEO, AEO, content optimization, and digital campaigns.
• Improve email performance through audience segmentation, testing, and optimization of open rates, click-through rates, conversions, and engagement.
• Grow engagement and reach across priority social media channels.
• Deliver timely, accurate digital assets and product data that support eCommerce and channel-partner needs.
• Use campaign reporting and analytics to demonstrate performance, identify opportunities, and recommend improvements.

• Develop and execute integrated digital marketing strategies and campaigns across web, email, social media, search, and other digital channels.
• Manage the marketing campaign calendar, ensuring digital initiatives are executed accurately, consistently, and on time.
• Lead the creation, distribution, and optimization of internal and external email communications.
• Develop and manage digital content and campaign copy for websites, landing pages, email, social media, blogs, and other communications.
• Manage the website and product database, ensuring accurate, timely product launches, updates, marketing content, and an optimal user experience.
• Manage and optimize the flow of product and marketing data across databases, websites, digital platforms, and third-party systems.
• Support eCommerce initiatives through accurate digital assets, product content, and data feeds.
• Monitor digital marketing performance, build dashboards and reports, and translate data into actionable recommendations.
• Maintain brand consistency and applicable accessibility, privacy, and user-experience standards across digital platforms and content.
• Collaborate with internal teams, agencies, vendors, and technology partners to deliver digital initiatives on time and within budget.
• Identify and implement emerging digital technologies, trends, and best practices that improve marketing effectiveness and customer engagement.
• Perform additional duties as required by business needs.

Bachelor’s degree in Marketing, Marketing Technology, Digital Media, or…