BRAND MANAGER

At Daniel Defense,
Only the Best Build the Best…

Daniel Defense engineers and manufactures the world's finest weapon systems and accessories. We are a faith-based organization, intensely focused on providing top-quality small arms solutions to our military and law enforcement communities as well as to civilians seeking premium rifles for home defense, hunting, and sport shooting.

As the Brand Manager
, you will be responsible for developing and executing marketing strategies to strengthen our brand presence and market share in the industry. You will work closely with cross-functional teams to develop compelling brand campaigns, manage product launches, and enhance customer engagement. This role requires a strategic thinker with a strong creative vision and a deep understanding of the firearms market.

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies, and procedures.
• Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry.
• Collaborate with product development teams to ensure alignment of brand strategies with product offerings.
• Conduct market research and analyze consumer insights to identify market trends and opportunities.
• Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.).
• Manage the creative development of marketing materials, including advertising, product packaging, and promotional content.
• Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
• Build strong relationships with key stakeholders, including retailers, distributors, and industry partners.
• Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market.
• Ensure brand consistency across all touchpoints and communication channels.
• Provides support, training, and development to team members that continuously improves Safety, 6S, Quality, Delivery, and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
• Other responsibilities as deemed appropriate or necessary by leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
• Previous experience in team management and leadership.
• Strong understanding of firearms market dynamics, customer preferences, and industry regulations.
• Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Creative mindset with a passion for developing innovative marketing campaigns.
• Proficient in project management and capable of handling multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Demonstrated leadership capabilities and ability to influence stakeholders at all levels.
• Proficiency in Microsoft Office Suite; experience with marketing analytics tools is a plus.
• Knowledge of firearms safety and regulations is highly desirable.
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting, and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace." Daniel Defense is an at-will employer.