Brand Manager

About Surya Inc.

Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold + Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc.

5000 annual list of America's fastest growing privately held companies ten times.

Job Description:

As a Brand Manager at Surya Inc, you will lead the development and execution of comprehensive brand strategies aimed at strengthening the company's brand equity, awareness, and market penetration. You will drive initiatives to elevate the brand's presence across target markets, effectively positioning us as a leader in the design industry. This role offers an exciting opportunity to leverage your strategic thinking, creativity, and leadership skills to drive the continued growth and success of the brand.

Key Responsibilities:

Brand Strategy Development:
Collaborate with Director of Marketing to develop and execute innovative brand strategies that drive brand awareness, equity, and market penetration. Continuously evaluate market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and growth.

Brand Awareness Initiatives:
Lead the development and implementation of multi-channel brand awareness campaigns, including digital marketing, social media, PR, events, and sponsor ships. Collaborate with internal and external partners to maximize reach and impact.

Market Penetration Strategies:
Develop and execute strategies to increase market penetration and expand our presence in target markets. Identify new opportunities for growth and develop tactics to penetrate new customer segments and geographic regions.

Brand Identity & Messaging:
Define and articulate the brand's identity, personality, and messaging to effectively communicate its value proposition and resonate with target audiences.

Brand Positioning: Analyze market research and customer insights to identify market trends, and competitive positioning opportunities. Use insights to refine and optimize the brand's positioning strategy.

Brand Guardianship:
Act as the custodian of the brand(s), ensuring that all marketing communications, visual assets, and brand experiences reflect the brand's values, personality, and guidelines.

Brand Equity Enhancement:
Develop and implement initiatives to enhance the brand's equity and reputation, including brand awareness campaigns, sponsor ships, partnerships, and community engagement activities.

Cross-Functional Collaboration:
Collaborate closely with cross-functional teams, including marketing, product development, sales, and external agencies, to ensure alignment and integration of brand strategies and initiatives.

Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and campaigns. Use insights to optimize strategies and drive continuous improvement and maximize ROI.

Job Description:
Brand Manager at Surya Inc.

About the Role:

As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brands identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the companys brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc.

as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.

Key Responsibilities:

1. Brand Strategy Development:

• Collaborate with the Director of Marketing to create and execute forward-thinking brand strategies that drive brand awareness, loyalty, and market share.
• Conduct ongoing evaluations of market trends, consumer insights, and competitive landscapes to identify opportunities for differentiation and growth.
• Develop long-term brand plans and annual roadmaps aligned with business objectives.

2. Brand Awareness Initiatives:

• Lead the creation and execution of multi-channel campaigns, including digital marketing, social media, public relations, events, sponsor ships, and experiential activations.
• Partner with agencies, influencers, and industry stakeholders to amplify brand visibility and engagement.
• Oversee storytelling efforts to create compelling narratives that resonate with target audiences and foster an emotional connection with the brand.

3. Market Penetration Strategies:

• Analyze market data and identify new growth opportunities, including untapped customer segments and geographic regions.
• Develop actionable strategies and implement…