Retail Marketing Manager

Location: Peachtree City

Eaton’s ARS division is currently seeking a Retail Marketing Manager.

The expected annual salary range for this role is $113000 - $165000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you’ll do:

Primary Function Develop and execute strategic retail and E-Commerce marketing plans that support sales growth, strengthen customer relationships, and drive market share within the retail channel. Serve as the liaison between Sales, Product Management, Marketing Communications, and key retail customers to ensure successful execution of marketing programs, new product introductions, promotions, and merchandising initiatives.

Essential Functions
1. Develop and execute omnichannel marketing plans that drive traffic, conversion, and sales growth across retailer websites and in-store environments
2. Partner with retailer E-Commerce teams to optimize product content, digital shelf presence, search visibility, enhanced content, and online merchandising programs
3. Lead the planning and execution of in-store merchandising, promotions, and retailer-specific marketing campaigns
4. Partner with Retail Sales Managers and Account Managers to identify growth opportunities and develop programs that increase sales and market share
5. Develop and execute retail launch plans for new product introductions, ensuring alignment across sales, marketing, operations, and product management teams.
6. Support category management initiatives and line review presentations with key retail customers
7. Analyze competitive activity, retail trends, and market data to identify opportunities and recommend strategic actions
8. Develop and manage promotional programs, measuring effectiveness and communicating results and recommendations to Marketing Programs Manager and Sales team
9. Create impactful point-of-purchase materials, packaging, digital assets, and merchandising solutions
10. Partner with agencies and retail media networks to plan, launch, and optimize campaigns across platforms such as Home Depot, Lowe's, Amazon, Walmart, and other key retail channels.
11. Provide leadership and development for direct reports while fostering collaboration across internal and external stakeholders
12. Additional responsibilities as assigned

Qualifications:

Basic Qualifications
• Bachelor's degree from an accredited institution.
• Minimum 5 years of experience in retail marketing, channel marketing, sales, or related roles supporting major retail accounts
• Minimum 2 years E-Commerce experience
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.
• No relocation benefit is being offered for this position. Only candidates residing within a 50-mile radius of Peachtree City, GA or Smyrna, GA will be considered. Active duty military members are exempt from this geographical area limitation.

Preferred Qualifications
• Experience supporting Lowe's, The Home Depot, Menards, Amazon, or other national retail accounts.
• Experience with retail merchandising, category management, and shopper marketing.
• Digital marketing and E-Commerce experience.
• Ability to analyze market data and translate insights into actionable growth strategies.
• Experience leading cross-functional teams and managing multiple projects simultaneously.

Position Criteria:
• Experience developing and executing marketing programs within a big-box retail environment.
• Strong project management, communication, and analytical skills.
•…