Lead Generation Specialist

Description

Yanmar Compact Equipment North America designs, manufactures, and supports a complete range of compact equipment — including compact track loaders, mini excavators, wheel loaders, and construction equipment — for markets such as construction, landscaping, utility, land management, and agriculture. Products are sold primarily through a third‑party, independent dealer network.

The Lead Generation Specialist is a member of the commercial team who directly supports high-priority sales initiatives to drive wholesale and retail machine sales. This includes direct communication with the dealer network to drive sales promotions and management of end‑user leads received through marketing efforts.
Adairsville or Acworth, GA

• Manage incoming end-user leads from submission through handoff to a dealer, including qualifying leads, coordinating with the dealer network, providing regular follow‑up, and maintaining full tracking within the CRM (Salesforce).
• Develop target dealer lists when wholesale programs are released, and communicate with dealers by phone and email — in close coordination with Business Development Managers (BDMs) — to explain and promote the programs.
• Follow up with end users and resolve issues raised by Net Promoter Score (NPS) survey results, either directly or by organizing resolutions with the appropriate departments.
• Conduct proactive follow‑up with prospective customers to verify dealer engagement and customer engagement.
• Maintain a full understanding of all dealer‑facing IT systems, supporting new dealer onboarding through system training and assisting current dealer users as needed.
• Run regular audits of missing warranty registrations and follow up with dealers to ensure products are properly registered.

• High school diploma or equivalent.
• Minimum of 2 years of experience in a relevant field, or equivalent college experience; previous experience in a customer‑facing role required.
• Proficient in Microsoft Office; prior CRM experience required, with knowledge of finance company processes a plus.
• Strong written and verbal communication skills; organizational and planning skills with a focus on detail; a self‑starter with strong customer service skills; able to interact appropriately with others in stressful and busy situations; regular and reliable attendance required.
• Inside sales experience and prior Salesforce CRM experience preferred.

• Primarily a plant/office environment; ability to work 8+ hours per day and navigate all areas of the building and facility as needed.
• May occasionally lift and move up to 20 pounds in an office, customer, or similar setting; must remain aware of surroundings at all times.

Worksite: Adairsville or Grand Rapids, MN Position: Lead Generation Specialist

Job Type: Full Time FLSA: Non‑Exempt

Department: Commercial Strategy Work Schedule: M-F

Starting Wage: $21.50 to $23.75/hour

This position offers the potential for discretionary bonus compensation up to 6% of base salary.

Benefits: YCENA currently offers a comprehensive benefits package including Medical, Dental, Vision, Basic Life & AD&D, Voluntary Term Life, Short & Long Term Disability, EAP, HSA, Medical & Dependent Care FSA, Accident Insurance, Critical Illness, and Hospital Indemnity, Paid Time Off, Paid Holidays, and a 401(K) plan with a company match of up to 4%.

This job description reflects the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities, duties, and skills required.