Job Description & How to Apply Below
Misha Infotech is a leading IT consulting firm dedicated to assisting businesses in leveraging technology to drive growth and operational efficiency. We provide a wide range of services, including IT infrastructure, cybersecurity, and software development, tailored to meet the unique requirements of startups and enterprises alike. With a team of experienced professionals and a commitment to excellence, Misha Infotech delivers innovative, customized solutions that empower our clients to stay ahead in a competitive market.
Built on the pillars of collaboration, expertise, and client satisfaction, we strive to exceed expectations and deliver measurable results. Our mission is to be a trusted partner in navigating the digital age with integrity and innovation.
Job Summary
We are looking for a dynamic and result-oriented Email Marketing / Lead Generation Specialist with experience in generating qualified leads from the Government Sector for IT Services and IT Products. The candidate should have hands-on experience in data mining, email campaigns, paid lead generation tools, and identifying business opportunities for services like Website Development, Mobile Application Development, HRMS, DMS, ERP, and other software solutions.
Key Responsibilities
Generate qualified leads from Government Departments, PSUs, Smart City Projects, and other public sector organizations.
Execute email marketing campaigns for IT Services and Software Products.
Identify decision-makers and key contacts through data mining and research.
Use paid tools and platforms for lead generation, contact extraction, and database building.
Generate leads through Linked In, email marketing, portals, and online research.
Build and maintain a strong database of government prospects and tenders.
Coordinate with the sales team for lead nurturing and conversion activities.
Research RFPs, tenders, and government procurement opportunities related to IT services/products.
Track campaign performance and prepare regular lead generation reports.
Maintain CRM and update lead status regularly.
Required Skills
Experience in Government Sector Lead Generation for IT Services/Products.
Strong knowledge of Email Marketing and Database Management.
Hands-on experience with paid tools such as:
Linked In Sales Navigator
Apollo
Zoom Info
Lusha
Hunter.io
Snov.io
Other lead generation/data mining tools
Good understanding of IT Services
Website Development
Mobile Application Development
HRMS
DMS
ERP
AI-based solutions
Excellent communication and follow-up skills.
Ability to generate high-quality and conversion-oriented leads.
Preferred Qualifications
Graduate in Marketing, IT, Business Administration, or related field.
Experience working with B2G (Business-to-Government) lead generation will be preferred.
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