Marketing and Sales Director

Description

Senior Services of America is recruiting for a Community Sales and Marketing Director for the North Sound (North Seattle Area). Senior Services of America has been supporting Operations in the Pacific Northwest for over 25 years! We are recruiting for a dynamic sales leader to GROW occupancy and work collaboratively with both the community team and the Sales support team.

The Marketing Director for the Responsible for responding to and following up with all inquiries, tracking and maintaining accurate records for all leads as well as establishing and maintaining referral sources and networking opportunities. Responsible for successful sales closing resulting in new move-ins to increase and/or maintain budgeted occupancy. Demonstrate leadership among team members and ensure a smooth move-in process for all new residents.

We believe in recognizing and rewarding excellence. Along with a competitive base salary, this role includes a strong bonus structure that rewards your impact, initiatives, and results.

• Achieve/maintain occupancy levels per SSA policy.
• Respond to all inquiries as soon as possible and maintain lead tracking in Yardi on a daily basis.
• Spend appropriate time on each inquiry, to answer questions and follow up as necessary to assure all potential residents, family members and referral sources have the necessary information to make well-informed decisions about the community.
• Provide responsible party(ies) with the move-in packet with necessary forms for move-in including the financial worksheet and resident application forms. Communicate any special resident requests or needs with Executive Director and Director of Wellness.
• Coordinate new resident needs with appropriate community staff members.
• Prepare and implement marketing plan in accordance with SSA guidelines, identifying key tasks and activities that will result in creating awareness of the community's services and amenities.
• Focus on marketing and income producing activities that directly impact occupancy, avoiding involvement with daily operations functions. Redirect operational issues to the Executive Director for resolution.
• Conduct outreach calls as required by SSA Policies & Procedures; requirements may be adjusted by SSA management.
• Maintain ongoing relations with key community referral sources that produce leads and move-ins.
• Accomplishes marketing and occupancy related reports as directed by the Executive Director. Analyzes, develops and communicates marketing techniques or programs that may be effective in local marketplace to Executive Director and SSA Management team.
• Complete competitive analysis at least twice per year, identifying pricing and services being provided in the market, as well as incentives or promotional trends.
• Prepares and maintains appropriate statistical data recapping both occupancy and inquiry historic trends to assist Executive Director and SSA Management in the development of the community operating budget.
• In coordination with the Executive Director, trains and develops staff to be supportive of community marketing efforts and engage in the marketing process.
• Provide marketing related training (telephone skills, inquiry sheet, tour guide, etc) for the entire staff, at least once each month.
• Performs other duties as assigned.