Social Media & Executive

Position: Social Media & Growth Executive
Company: SF Media & PR Ltd (part of Supplement Factory)

Location:

Hybrid / Remote (UK preferred)

Hours:

Part-time (20–24 hours/week) with growth to full-time
Salary (part-time): £24,000–£30,000 per annum (pro rata; dependent on experience)
Progression:
As client portfolio grows, role expands to full-time (£38,000–£45,000 per annum)

About SF Media & PR

SF Media & PR is the commercial and media arm supporting supplement brands entering and scaling in the UK/EU. We combine storytelling, social growth, influencer integration and content production with deep category knowledge across health, wellness, fitness and beauty.  

The Role

We’re hiring a growth-minded social media operator who can consistently create and publish high-performing short-form content (including AI-assisted 15s videos) and run targeted influencer outreach/UGC workflows. This role is hands-on and execution-led, with clear performance expectations.

Key Responsibilities

1) Short-Form Content Production (core)

• Own weekly content output across 3 client brands + 1 house account

• Create ~11–12 pieces of content/week (Reels/Tik Toks/shorts-style)

• Produce 15–60 second edits (with emphasis on ~15s performance creatives)

• Use AI tools (e.g., AI video generation, AI captions/edits) to increase speed and volume while keeping quality high

• Write captions that sell benefits clearly, remain on-brand, and stay compliant (no over-claiming)

2) Social Growth & Optimisation

• Build content around hooks, retention and shareability (not vanity posting)

• Track performance weekly (watch time, retention, saves, shares, CTR where applicable)

• Run light A/B testing (hooks, formats, CTAs) and iterate based on results

• Provide a concise monthly performance summary per brand with next-month recommendations

3) Influencer Outreach & UGC Coordination

• Source relevant micro/mid creators for each brand

• Run outreach (DM/email), manage follow-ups, and coordinate gifting/collabs

• Brief creators on angles/USPs and desired deliverables

• Track deliverables, deadlines, and basic usage permissions

• Integrate influencer content into the social calendar

4) Planning & Collaboration

• Create and maintain a simple content calendar and delivery schedule

• Trend scanning (Tik Tok/Reels) and rapid adaptation for supplement brands

• Work closely with the SF Media team (and clients) on approvals, revisions, and brand tone

• Keep workflows organised (asset libraries, templates, trackers)

What We’re Looking For

Essential

• Proven experience managing social content for brands (portfolio required)

• Strong instincts for short-form performance (hooks, pacing, retention)

• Confident with AI-assisted creation and editing (Cap Cut/Runway/Pika or similar)

• Able to juggle multiple brands without quality dropping

• Commercial mindset: understands that content should drive outcomes (awareness → trust → sales)

Desirable

• Experience in supplements / wellness / fitness / beauty content and audiences

• Influencer/UGC workflows (gifting, briefs, usage rights)

• Basic paid social understanding (helping with creative testing/support)

What Success Looks Like (first 60–90 days)

• Posting cadence achieved across all accounts

• Noticeable improvement in watch time/engagement consistency

• Repeatable formats established per brand (education, ingredient-led, lifestyle, trend-led)

• Influencer pipeline producing usable UGC monthly

• Clear reporting and proactive ideas (not waiting to be told what to do)