Category and Insight Manager

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

The Category & Insight Manager will play a crucial role in driving the success of our product lines by leveraging market data, consumer insights, and category trends. This position requires a strategic thinker with strong analytical skills and a deep understanding of the drinks industry.

• Conduct comprehensive market analysis to identify trends, opportunities, and threats in the drinks industry.
• Monitor competitor activities and market conditions to inform strategic decisions.

• Gather and analyse shopper data to understand purchasing behaviours, preferences, and needs.
• Develop actionable insights from shopper research to guide product development and channel marketing strategies.

• Develop and execute category management strategies to drive growth and profitability.
• Collaborate with sales and marketing teams to optimise product placement, pricing, and promotions.
• Manage product assortments and ensure alignment with market demands and company objectives.

• Create detailed reports and presentations that communicate insights, trends, and recommendations to stakeholders.
• Present findings to colleagues, senior management and key partners to support strategic planning and decision-making.

• Work closely with marketing, sales and product development teams to ensure insights are integrated into business plans.
• Partner with key retailers and distributors to enhance category performance and drive mutual growth.

• Lead and manage projects related to category development, new product launches and promotional activities.
• Ensure projects are delivered on time, within scope, and meet business objectives.

• Relevant experience within an FMCG background with an emphasis on delivering against KPIs pertaining to Category Management.
• Relevant experience in category management, market research, or a similar role, preferably within the drinks industry.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proficiency in data analysis tools and software.
• Excellent communication and presentation skills.
• Proven ability to manage multiple projects and meet deadlines.
• Strong business acumen and strategic thinking.
• Experience working with major retailers and distributors is a plus.

We encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.