National Account Manager - Managed Convenience

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Location:

Field Based, GB

Entity / company:
Carlsberg Marston’s Brewing Company

Job Title: National Account Manager – Managed Convenience

Location: Field based
- Remote

Job Length: Permanent

Working Hours: Monday – Friday (Full Time)

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non‑alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi‑beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 15 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

National Account Manager – Managed Convenience is the primary customer interface for our partners responsible for leading the negotiations and the development of account specific strategic and tactical plans, across Beer and Softs categories to deliver financial targets and distribution, execution and share targets.

The role has 1 direct report.

• To build a customer specific strategic plan for key customers. To work collaboratively to ensure that our customers have tailored annual plans that deliver against the channel financial goals and brand execution goals in line with the Managed Convenience 9 Box Grid
• To work collaboratively with customers to build best in class partnerships that deliver the plan and ensure flawless execution at outlet level.
• To be responsible for the development, negotiation and execution of a strong annual JBP with key customers, in line with internal Governance processes.
• To be responsible for deployment of the WAMOC plan (winning at the moments of choice) and for feeding flex requirements back to the planning teams as part of collaborative and dynamic management of the deployed brand activities.
• In instances where cost price increases are required, to be accountable for the modelling, delivery and execution of the plan including negotiation / objection handling associated with the proposed changes.
• To be responsible for working with the Supply Chain collaboration manager to ensure accurate forecasting of customer volumes to assist total business planning accuracy, and accurate Xtel and Promax inputs to ensure Brilliant Basics delivery.
• To build and then lead a broad and deep customer contact strategy to enable you to identify and capitalise on further business opportunities.
• To pro‑actively track performance of your accounts, implementing course correct tactics as necessary & driving a dynamic, cross‑functional, collaborative way of working in order to maximise the performance of the channel.

• To be fully accountable for the P&L of key accounts across Softs and Beer, building and agreeing an appropriate investment plan for key customers drive the Managed Convenience 9 Box Grid.
• To administer allocated budgets ensuring that money is spent in line with guidelines agreed with channels and brands and that return on investment is maximised.
• To manage all of the above responsibilities and associated business processes using recognised customer relationship management (CRM) tools e.g. Xtel, Promax, Anaplan etc.

• Strong commercial acumen to enable development of strong JBPs and tailored account plans. Understanding and confidence with P&L management and ownership and with management of both volume and profit forecasting processes.
• Strong persuasive selling and…