Senior CRM Executive

Senior BD CRM Executive

Fixed term contract until October 2027
Locations:
Manchester or Glasgow preferred, also Birmingham, Leeds, Edinburgh. Hybrid working model: 2 days from home, 3 days from the office.

At Pinsent Masons we value curiosity, learning, and growth. You will join a commercially minded, award-winning team, working with leading experts and building meaningful relationships while delivering outstanding results.

• Own and optimise day‑to‑day CRM data management processes, ensuring high‑quality, reliable data.
• Act as a subject‑matter expert, supporting stakeholders in maximising the value of CRM.
• Deliver training programmes and provide ongoing user support across the business.
• Collaborate with teams such as Digital Marketing to improve processes and data quality.
• Position CRM as a solution to business challenges and act as a trusted advisor.
• Support system enhancements, including integrations, automation, and upgrades.
• Contribute to the development of the firm’s CRM strategy, aligned to business priorities.
• Ensure compliance with GDPR and PECR, safeguarding client data.

• Knowledge of a CRM system and its usage for business development.
• Understanding of the technical aspects of CRM and integration of CRM data with other data sources.
• Project management experience and ability to run simple projects without supervision.
• Ability to contribute towards process improvements and proactively suggest new ideas.
• Ability to collaborate with and influence individuals at all levels.
• Experience in training and support, including the production of training courses.

• Technical and practical experience of Inter Action and/or Inter Action+ including administrative configuration.
• Understanding of the basic principles of GDPR and PECR as they relate to marketing data and consent.
• Previous experience in a professional services firm, with a basic understanding of business development and how professional services firms win work.
• Hands‑on experience using AI to enhance CRM system usage and data quality in a professional services context.

We are a top Stonewall Employer, a Valuable 500 member, a signatory of the Race at Work Charter and a partner of Neurodiversity in Law.