Ecommerce Manager

CCL Energy Group is one of the Europe's leading distributors of renewable energy products, supplying solar panels, battery storage systems, and associated electrical equipment to installers, contractors, and end consumers across the country. As the clean energy transition accelerates, we are growing rapidly — expanding our digital infrastructure, our product range, and our geographic reach across Europe.

This is a high-impact, senior leadership role at the intersection of digital commerce and the renewable energy revolution. As Ecommerce Manager, you will own the full ecommerce function — from platform strategy and team development to performance optimisation and international expansion. You will work at the heart of the business, collaborating with technology, sales, marketing, and operations to ensure our digital channels become a primary engine of growth.

• Strategic Leadership & Vision
• Define and execute a compelling ecommerce strategy aligned to CCL Energy Group's growth ambitions in the UK and European markets.
• Serve as the internal champion for digital commerce, influencing senior stakeholders and embedding a customer-first, data-driven culture across the business.
• Identify new commercial opportunities — new channels, new markets, new product categories — and build the business case for investment.
• Team Management & Development
• Lead, mentor, and grow a dedicated ecommerce team, setting clear objectives, fostering accountability, and building high performance.
• Recruit and develop talent as the team scales, ensuring the right skills are in place to meet evolving business needs.
• Act as the primary point of collaboration with internal development teams, briefing technical work clearly and managing delivery to time and quality.
• Take ownership of the company's Magento 2 platform, driving continuous optimisation of functionality, performance, and user experience.
• Oversee the roadmap for platform development, working closely with developers to plan, prioritise, and deliver improvements and new features.
• Ensure platform stability, security, and scalability — proactively managing technical debt and anticipating future requirements.
• Lead the evaluation and implementation of third-party integrations, extensions, and tools that enhance platform capability.
• Develop and oversee integrated digital marketing strategies encompassing SEO, SEM/PPC, email, and content — driving qualified traffic and improving conversion.
• Own the SEO roadmap, ensuring strong organic visibility for core product categories and new market entries.
• Manage paid search and digital advertising budgets efficiently, optimising for ROI across both B2B and B2C audiences.
• Customer Experience & Conversion
• Take end-to-end ownership of the online customer journey — from first discovery through to post-purchase — for both trade and consumer customers.
• Continuously test and optimise site content, navigation, product pages, checkout flow, and merchandising to improve conversion rates.
• Ensure the platform delivers a differentiated, professional experience that reflects the quality of CCL Energy Group's products and service.
• Analytics, Reporting & Performance
• Establish a robust analytics framework, tracking and reporting on all key ecommerce KPIs to senior leadership on a regular cadence.
• Use data to drive decisions — identifying trends, diagnosing underperformance, and capitalising on growth opportunities.
• Build a culture of testing and iteration, using A/B and multivariate testing to continuously improve outcomes.
• Cross-functional Collaboration
• Work closely with sales teams to ensure the ecommerce function supports and complements trade account relationships and B2B customer needs.
• Partner with marketing on campaigns, product launches, and promotional activity — ensuring consistency of message and maximising digital impact.
• Collaborate with operations and procurement to ensure product data accuracy, stock visibility, and fulfilment integration are maintained at a high standard.
• International Expansion
• Play a leading role in planning and executing the expansion of the ecommerce operation into European markets, adapting strategy for local…