Category and Insight Manager

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role The Category & Insight Manager will play a crucial role in driving the success of our product lines by leveraging market data, consumer insights, and category trends. This position requires a strategic thinker with strong analytical skills and a deep understanding of the drinks industry being preferred. The successful candidate will work closely with cross-functional teams to develop and implement strategies that enhance category performance and maximize sales.

Key Accountabilities Market Analysis:

Conduct comprehensive market analysis to identify trends, opportunities, and threats in the drinks industry.

Monitor competitor activities and market conditions to inform strategic decisions.

Shopper Insights:

Gather and analyse shopper data to understand purchasing behaviours, preferences, and needs.

Develop actionable insights from shopper research to guide product development and channel marketing strategies.

Category Management:

Develop and execute category management strategies to drive growth and profitability.

Collaborate with sales and marketing teams to optimize product placement, pricing, and promotions.

Manage product assortments and ensure alignment with market demands and company objectives.

Reporting and Presentation:

Create detailed reports and presentations that communicate insights, trends, and recommendations to stakeholders.

Present findings to colleagues, senior management and key partners to support strategic planning and decision-making.

Cross-Functional Collaboration:

Work closely with marketing, sales, and product development teams to ensure insights are integrated into business plans.

Partner with key retailers and distributors to enhance category performance and drive mutual growth.

Project Management:

Lead and manage projects related to category development, new product launches, and promotional activities.

Ensure projects are delivered on time, within scope, and meet business objectives.

About you Relevant experience within an FMCG background with an emphasis on delivering against KPIs pertaining Category Management.

Relevant experience in category management, market research, or a similar role, preferably within the drinks industry.

Strong analytical skills with the ability to interpret complex data and generate actionable insights.

Proficiency in data analysis tools and software.

Excellent communication and presentation skills.

Proven ability to manage multiple projects and meet deadlines.

Strong business acumen and strategic thinking.

Experience working with major retailers and distributors is a plus.

About Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include:
Bulmers, the leading Irish cider brand;
Tennent’s, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world.

We respect, support, and develop all our people to be…