Senior Data & Trials Analyst - Behavioural Insights

Scotland
- Minimum - £45,544 -

Glasgow & Edinburgh

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Join HMRC’s Customer Understanding & Behaviour (CUB) team, a 50+ strong multidisciplinary unit driving strategy for a digitally advanced tax administration.

In this permanent role, you will apply behavioural insights and data-driven evidence to enhance tax compliance, financial decision-making, and customer experience.

Lead and evaluate high-impact behavioural insight projects as a Senior Data & Trials Analyst. You will act as an internal consultant
, designing field trials, analysing quantitative data, and influencing stakeholders across policy, compliance, and operations.

• Design & Evaluate
  :
  Develop field trials, survey experiments, quasi-experimental approaches and evaluation frameworks.
• Analyse Data
  :
  Apply statistical methodologies to analyse experimental data.
• Drive Interventions
  :
  Lead project scoping, problem-solving, and behavioural diagnosis.
• Consult & Influence
  :
  Build strong stakeholder relationships and communicate complex findings clearly.
• Collaborate Flexibly
  :
  Work across CUB and CXD teams to deliver shared priorities.

Customer Experience Directorate
- We-re building something exciting at HMRC - our new Customer Experience Directorate
-CXD- brings together talented individuals from across the organisation with one shared mission- to improve the experience for all our customers.

We are here to design and deliver simpler- smarter- and more supportive services that meet the diverse needs of individuals- businesses- and intermediaries across the UK. We want every customer to feel a real and positive difference in their interactions with HMRC.

To achieve this we are committed to:

-

• Driving innovation and change - empowered by a strong mandate from HMRC leadership- we-re not afraid to be bold and assertive in our approach.
• Creating clarity and alignment - through a clear and accessible business plan- we will set out our vision and measurable objectives.
• Empowering our people - we will regularly involve our teams in planning and decision-making- ensuring everyone has a voice.
• Building a highly engaged culture - where collaboration- purpose- and passion for customer service thrive.

If you are passionate about making a difference and want to be part of a dynamic team shaping the future of customer experience at HMRC we would love to hear from you.

• Designing and leading evaluations of behavioural interventions in a timely and organised manner.
• Running behavioural field evaluations, such as randomised controlled trials (RCTs).
• Support the appropriate use of statistics and ensure robust evaluation of behavioural trials (e.g. regression analysis, inferential statistics).
• Data cleaning and analysis of data sets such as trial and survey results and managing information.
• Coding in programmes such as R in line with trial protocols.
• Draw out insights from a range of data and communicate findings and recommendations to a range of stakeholders, including senior leaders.
• Managing the work of other team members, providing advice and support to maintain research and analytical excellence.
• Building and maintaining excellent stakeholder relationships internally, externally, and sometimes internationally.
• Proactively finding opportunities for behavioural trials and research projects, using your knowledge and influence to bring your ideas to life.
• Strong record of using statistical analysis techniques, including inferential analyses, such as linear and logistic regressions, to interrogate a range of data sources.
• Experience in behavioural insights theory and its application to address real-world…